Growth Marketing Coordinator

7 days ago

Toronto, Ontario, Canada EF Educational Tours Full time

Growth Marketing Coordinator

EF Educational Tours

Full-Time

Starting Date:
March 2024

Location:
Toronto, ON - Hybrid **_(Opportunity to work in-office 3 days a week and from home 2 days a week. _This is not a remote role_.)_

EF Educational Tours helps teachers change their students' lives through educational travel. And frankly, EF does student travel better than anyone else. EF itineraries are more than just places to go and things to see.

Experiential learning has been at the heart of our programs since the company started, which allows us to spark connections and inspire curiosity, confidence, and self-awareness in teachers and students from across Canada.

Our mission is to open the world through education - by helping people see new places, experience new cultures, and learn new things about the world and about themselves.


The Growth Marketing Coordinator is a highly driven individual who will support the growth and marketing strategies to acquire leads from prospective and existing clients through digital and offline channels.

In partnership with the Growth Marketing Manager, this individual will work closely with sales, product, and the cross functional marketing teams to identify target audiences, create compelling campaigns, and measure the effectiveness of our marketing efforts.


What You'll Do:

  • Assist in the planning, executing, and optimization of our lead generation campaigns across multiple channels including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, print and programmatic platforms.
  • Monitor campaign performance, analyze data, and provide insights and recommendations for optimization.
  • Communicate regularly with cross functional partners to provide updates on campaign performance, discuss strategy adjustments, and address any concerns or questions.
  • Coordinate with the sales team to ensure leads are properly qualified and followed up on.
  • Present campaign reports and performance metrics in a clear and actionable manner, demonstrating the value of our efforts.
  • Stay up to date with the latest trends, tools, and best practices in growth marketing, advertising, and technology.

Who You Are:

  • 12 years of experience in growth marketing utilizing multiple outreach channels, including digital paid media, and organic social integrated marketing experience is a plus
  • You have working experience in the Microsoft Suite of programs (especially Excel and Powerpoint)
  • You know your way around a basic instance of GA
  • You have some experience working with data and marketing campaign results & reporting across data and insights
  • You're eager to learn and continue your career with a role that offers real responsibility and accountability
  • You're extremely organized able to juggle multiple projects and priorities at the same time
  • You're creative and able to think outside the box in order to come up with innovative marketing ideas
  • You're goaloriented and driven there's no better feeling to you than hitting a target or even better, exceeding it
  • You know when to ask questions and how to get the job done without all the answers
  • You're a great communicator and natural networker, who loves talking to people and sharing your passion
  • You want to be part of a team that motivates and inspires you
  • Going above and beyond is the only way you do things

Why You'll Love Working Here:


Work in our light-filled, conveniently located downtown office where you'll be part of a fun, fast-paced and collaborative team, working together to make an impact.

Did we mention we were voted one of Greater Toronto's Top Places to Work in 2023? Plus, enjoy free coffee, beer, and snacks You can also expect:

  • The opportunity to travel with our customers for FREE at least once a year Experience the product firsthand by embarking on one of our unique travel itineraries alongside one of our student tour groups
  • Take advantage of our professional growth and learning opportunities, including monthly trainings, workshops, and inspiring talks with global leaders and experts
  • Enjoy four weeks paid vacation, to rest, relax or adventure plus 11 paid holidays
  • Grow your savings with a 20% company match on your RRSP contributions (25% after 5years)
  • Excellent health, dental, and vision coverage, along with life and disability insurance
  • Wellness benefits, including an annual $500 healthy lifestyle reimbursement
  • EF program discounts including travel, language schools, childcare, and more
  • Discounts at local venues and businesses
  • Eligibility for our

Workplace Flexibility Program:
our pilot hybrid work model with up to two days of remote work per week.

About EF Education First & Educational Tours
At EF we believe that the world is better when people try to understand one another.

Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves.

Our c

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