Head of Marketing

1 week ago

London, Ontario, Canada TechAlliance of Southwestern Ontario, London Economic Development Corporation Full time $115,032 - $134,199
Director, International Recruitment and Market Development
Requisition Title Director, International Recruitment and Market Development
Campus Location London
Department Fanshawe International (PRT)
Working at Fanshawe College
Fanshawe College is committed to the principles of hybrid work and may offer this option to employees whose work can be performed in an alternate location, without adverse impact to the operations of the College, inclusive of our Student and Staff experience

Note:
This is a full-time Administrative position (37.

Duties:

The Director, International Recruitment and Market Development, works across the world and the College to accelerate diverse international student enrolment establishing Fanshawe as the College of choice for international students.

The Director, International Recruitment and Market Development leads the identification, development and implementation of strategies to achieve College goals of increased international enrolment in a diverse set of global markets.

Reporting to the Dean, International, the Director provides direction to the team responsible for marketing, communication and recruitment strategies for international markets and partnerships including in the Greater Toronto Area.

The Director institutionalizes the ability to identify needs, trends, opportunities and solutions to meet International enrolment revenue targets.

This position directs the research and identification of new markets for growth based on return on investment, ongoing evaluation of current market productivity and performance and recommends future-forward opportunities to senior leaders on academic programming based on global labour market needs.

The Director leads a diverse team of internationally and locally based regional managers, in-country representatives, digital representatives, admission staff and agents, in addition to internal Fanshawe College employees that support International recruitment goals.

The position requires regular international travel to promote Fanshawe College to a wide variety of influencers in the international marketplace.

The Director oversees the development and dissemination of promotional materials in various medium and social media channels to ensure an effective and competitive presence for international students and corporate clients.

Post-secondary 4-year degree with a specialization in Marketing, International Marketing or International Trade
Business Management with an international designation preferred
Minimum 9 years' management experience, working in an international context, in recruitment/partnership/business development, including at least one year of overseas work experience; Knowledge of the education sector in target markets including providers, academic issues, market trends, regulatory environment and networks of contacts
Experience with academic and business strategies of international education particularly in key markets is required
Experience in the planning, development and management of international education or training projects
Ability to communicate effectively in English (both oral and written) and in at least one additional language, relevant to the target regions
Familiar with the use of communication and information technologies for administrative and marketing purposes
Excellent human relations skills, judgment, cross-cultural awareness with above average knowledge of international needs for post-secondary education, customer service/relationship management skills, conflict resolution skills, contract negotiation skills, research skills, budget management and project management skills
Demonstrated listening skills as most communication is done through translators, interpreters or with second language speakers
Knowledge of Word, Excel, Robinson and Robinson, along with the ability to manage a large volume of email daily
We are committed to equity, value diversity, and welcome applicants from diverse backgrounds.
Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process.

If a job applicant requires an accommodation during the application process or through the selection process, the hiring manager and the Recruitment Coordinator leading the recruitment will work with the applicant to meet the job applicant's accommodation needs.

Employment type Full-time

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