Consultant, Martech Implementation

1 week ago

Toronto, Ontario, Canada Manulife Full time

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world.

From our environmental initiatives to our community investments, we lead with values throughout our business.

To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive.

Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement
Hybrid


The MarTech Implementation Consultant is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife US segment.

You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties.

The MarTech Implementation Consultant will drive efficiencies across the organization and set best practices for all business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.

Key Accountabilities:

  • Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System Adobe Launch) for the new/existing web properties.
  • Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain documentation on processes of implementation.
Collaborate with IT on continuous development work and closely align initiatives on our web properties.

  • Develop, customize, and troubleshoot events and tags in complex environments with the use of JavaScript, XML, HTML, and CSS.
  • Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties.
  • Conducting A/B tests, and experience targeting on various web pages to optimize and personalize the user's web experience through Adobe Target and recommend changes that enable stakeholders to make appropriate strategic decisions.
  • Look for cuttingedge best practices in digital analytics enablement such as eventdriven data layer standardization, Adobe MarTech integration, etc.

Job Requirements (Education, Experience, Knowledge, Skills, and Competencies):

  • Undergraduate degree in engineering, computer science, or IT-related field
  • At least 3 years of experience in digital analytics such as Adobe Analytics or Google Analytics, focusing on measurement of digital performance, data integration, and development.
  • Strong JavaScript, XML, HTML, CSS, and computer programming concepts
  • Advanced knowledge of dynamic tagging solutions (Adobe Launch/DTM, Google Tag Manager)
  • Handson experience in eventdriven data layer implementation for Adobe Analytics
  • Handson experience creating and maintaining SDR implementations.
  • Adobe Analytics and related Adobe Experience cloud tools expert (Adobe Experience Manager, Target, Audience Manager, RT-CDP, Adobe APIs etc.)
  • Selfmotivated team player with a strategic mindset
  • Strong organizational, communications, and time management skills

About Manulife and John Hancock


Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better.

With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States.

We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions.

At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers.

At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion).

We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges, and under '945' in Hong Kong.


Manulife is an Equal Opportunity Employer

Salary & Benefits
The annual base salary for this role is listed below.

Primary Location
Toronto, Ontario

Salary range is expected to be between
$70,350.00 CAD - $117,250.00 CAD

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short

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