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Marketing Automation Specialist
2 weeks ago
Who we are:
At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most.
From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.
Job Description:
Position overview
The Marketing Automation Specialist is a technical expert responsible for the implementation and evolution of marketing automation initiatives for the RCL divisions.
He or She plays a key role in supporting the divisions' omnichannel needs and ensures that strategies are constantly optimized based on provided insights.
Responsibilities:
- Operates the Automation Builder and creates complex data workflows to support marketing automation use cases ;
- Works closely with internal partners to implement proposed solutions based on functional specifications provided, and maintains documentation related to SMFC projects completed ;
- Reports on campaign performance using SFMC report builder and web analytics tools. Optimizes strategies based on provided insights.
Qualifications:
Requirements:
- Bachelor's degree in IT, Marketing, E-Commerce or in a related field ;
- Handson experience creating and maintaining data extensions, automation workflows, data transfer processes and triggers in SFMC ;
- Must have solid understanding of relational databases, with expertise in writing SQL queries for data extraction ;
- Must have good reporting and analytical skills with SFMC report builder and Google Analytics ;
- French (spkoken and written) is required.
What we offer (Why work with us):
- A competitive benefits package (Full Time Employees Only);
Hybrid work environment;:
- Paid Time Off Sick Time, Flex Days & Vacation (Full Time Employees Only);
- Additional benefits include annual bonus potential, opportunities for advancement and tuition reimbursement;
- 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.);
- Generous Employee Referral Policy.
By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.
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