Marketing Automation Specialist

1 week ago


Montreal, Quebec, Canada Brain Finance Full time

What You'll Do:

  • Present results and recommendations to senior level management on a regular basis;
  • Use database management skills to target customers based on behaviors and demographics;
  • Experiment with new technologies and leverage personalization to create a journey that resonates with each customer;
  • Confirm that marketing messages are sent in proper form and template, following industry standards;
  • Identify growth areas for trigger and transactional campaigns to increase customer LTV by driving engagement and loan generation frequency for those clients who need our services;
  • Manage endtoend campaign development, partnering brand marketing, product managers, analytics team, development, and 3rd party vendors;
  • Responsible for delivering on the best client experience and wearing your client centric hat to deliver transactional campaigns across the entire customer funnel;
  • Develop and deploy behavior
  • Collaborate with the marketing team and internal clients to determine and develop campaign assets that will generate the strongest results;
  • Work with other business departments and agencies including, copywriters, designers, HTML and database developers, and business development.

What You'll Be Bringing to The Team:

  • A real passion for results-oriented marketing and a strong work ethic;
  • Bachelor's degree in marketing, advertising, digital media, web or graphic design, business, or equivalent (or related experience);
  • Successful experience where your efforts increased net revenues for your company;
  • Analytical and datadriven with experience tracking performance and optimizing metrics to hit sales goals;
  • Hands on experience working with different data sets and understanding of data infrastructure;
  • Selfmotivated with an ability to prioritize and manage several projects simultaneously;
  • Knowledge and experience with HTML and content management tools;
  • High attention to detail with excellent organizational and project management skills;
  • Excellent written, verbal, and presentation skills;
  • Experience with A/B, test and control, holdouts, and multivariate experiments;
  • Experience at a large consumer Internet/ecommerce company or agency is a plus.

What We Offer:

  • Health & Dental Insurance;
  • Virtual Healthcare Program;
  • RRSP contribution;
  • Flexibility to work remotely from Montreal or at our office headquarters
  • Day off on your Birthday
  • Commuter Benefits (Bixi, Opus);
  • Team building, 5 to 7 PM networking and office activities;
  • Office Perks (fresh fruits, snacks, games and relaxation spaces);
  • Paid training subscription tools;
  • Sports Wellness Program.


Job Types:
Full-time, Permanent.

Schedule: 8-hour shift.

Ability to commute/relocate:
Montréal, QC, reliably commute or plan to relocate before starting work (required).

BrainFinance is hiring
- place
  • Montreal, QC, Hybrid watch_later
  • Permanent, Fulltime event
  • May 24, 2023


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