Manager Marketing

2 weeks ago

Montreal, Quebec, Canada Le FouFou Full time
Principales Responsabilités
- Collaborer et exécuter des activités de marketing digital, y compris les réseaux sociaux - organiques et payants (y compris le social payant et le PPC), et les programmes d'influenceurs.
- Coordonner l'inclusion des activités du marché.
- Mettre à jour tout le contenu sur les sites web de Fou Fou en coordination avec l'équipe éditoriale.
- Gérer et coordonner l'alignement des plateformes numériques des fournisseurs et des plateformes numériques communautaires.
- Exécuter des promotions/offres spécifiques avec des partenaires de livraison en ligne.
- Collaborer avec l'équipe marketing sur des activations et promotions plus larges.
- Diriger les efforts de marketing local de proximité.
- Connecter le marché avec le quartier - programmes pour les résidents locaux, groupes sur les réseaux sociaux, conseils locaux et collectifs communautaires, etc.
- Coordonner les adhésions/participations avec des associations de restaurateurs, des groupes de conciergerie, le bureau du tourisme et des congrès, les BIDs, les organisations caritatives, la chambre de commerce locale, etc.
- Forger des partenariats locaux, par exemple : festivals pertinents, événements BID, activités de congrès, entreprises locales axées sur le tourisme - hôtels, croisières/ferries, opérateurs touristiques, etc.
- Explorer les opportunités de publicité locale.

Activations
- Exécuter des programmes hebdomadaires/mensuels pour générer des revenus et des activations culturelles pertinentes au sein de Fou Fou.
- Coordonner les efforts de la firme de relations publiques locale avec le responsable des relations publiques pour amplifier les événements et activations sur place.
- Faire le lien avec toutes les activations tierces - culturelles, sponsors, artistes, etc.
- Concevoir des programmes - y compris la sensibilisation, la négociation avec les fournisseurs et les artistes, et la réservation d'engagements.

Capture d'Actifs
- Capturer du contenu pour les réseaux sociaux et diriger les séances photo tierces.
- Travailler avec l'équipe sur des promotions destinées aux consommateurs.
- Mélanger le calendrier des activations et des événements locaux avec les objectifs globaux de Fou Fou.
- Travailler avec le directeur créatif de Fou Fou pour exécuter la signalisation, les œuvres d'art et les messages physiques destinés aux consommateurs pour le marché.

Recherche et Suivi des Concurrents
- Surveiller les concurrents et les établissements du quartier sur les activités et promotions/programmes destinés aux consommateurs.
- Développer et mettre à jour la segmentation des consommateurs pour l'emplacement et créer des programmes de marketing ciblés pour stimuler l'essai et la fréquentation.
- Optimiser la performance de manière continue en utilisant des outils de données.
- Obtenir des insights clients locaux par le biais de sondages et du bouche-à-oreille.
- Réaliser tous les efforts de marketing dans les budgets établis.

Compétences et Expérience
- Individu passionné par l'industrie et capable d'identifier et d'évaluer les opportunités et de produire des résultats tangibles.
- Expérience avérée dans le marketing digital, social et traditionnel.
- Expérience démontrable dans la gestion de campagnes et d'activations marketing.
- Très créatif avec une expérience dans l'identification des audiences cibles et la conception de programmes qui génèrent de la fréquentation et des revenus.
- Compétences analytiques solides et pensée basée sur les données.
- Excellentes compétences en communication et en rédaction.
- Capacité à capturer du contenu digne des réseaux sociaux pour Le Fou Fou.
- Reconnaît les réalisations qui soutiennent le succès de l'équipe.
- Éducation mínimale : Licence (BA/BS).
- Années d'expérience mínimales : plus de 5 ans d'expérience professionnelle pertinente démontrant une progression de carrière.

**Key Responsibilities**
- Collaborate and execute digital marketing activities including social media - organic and paid (including paid social and PPC), and influencer programming
- Coordinate inclusion of Market activities
- Update all Market content on Fou Fou Food Hall websites in coordination with the Editorial team
- Manage and coordinate vendor digital platform alignment and community digital platforms
- Execute Market-specific consumer offers/promotions on the FouFou app
- Execute Market-specific promotions/offers with on-line delivery partners (DoorDash, Caviar, Uber Eats)
- Collaborate with the Empire Stores marketing team on broader activations and promotions
- Lead grassroots local marketing efforts
- Connect Market with neighborhood - local resident programs, social media groups, local boards and community collectives. etc
- Coordinate memberships/participation with, restaurant associations, concierge groups, Tourism and Convention bureau, BIDs, charitable organizations, local chamber of commerce, etc.
- Fo

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