Pr Account Manager

2 weeks ago

Vancouver, British Columbia, Canada SMC Communications Inc. Full time

Position
PR Account Manager (Vancouver)

  • Fulltime, permanent_

About SMC


As a leading full-service public relations, creative, and digital marketing agency, we are dedicated to providing imaginative and influential marketing communications strategies for a diverse range of trade and consumer-facing brands in the food, beverage, and hospitality industries.

From local heroes to internationally recognized names, we fuel their growth and success in a fast-paced, brand-nourishing environment that encourages creativity.

At SMC, we pride ourselves on staying ahead of the curve. We seamlessly blend traditional PR strategies with cutting-edge digital and social media techniques to offer our clients unparalleled results. Our team thrives on challenges, and we are committed to exceeding expectations in every endeavour. Join us in shaping the future of marketing communications and be part of a dynamic and growth-oriented team.

Who we are looking for

  • Are you passionate about Vancouver's exciting culinary scene and excited to tell their stories?
  • Do you have established relationships with media and familiarity with the current media landscape in Canada?
  • Are you collaborative and looking forward to working in a tightknit team environment?
  • Can you take initiative and learn on the fly?
  • Are you comfortable working at 'agency speed' and with a sense of urgency that demonstrates commitment to client's success and agency excellence?
  • Do you have a strong work ethic, demonstrate an obsessive attention to detail and have exemplary written & verbal communication skills?
  • Are you a natural project manager who can keep all the balls in the air, pivot whenever needed while meeting deadlines and delivering results?
  • Are you up on current events and affairs especially relating to the food and beverage world?
  • Are you interested in being a part of something great and looking for a place in which to grow for the long term?

Responsibilities
Account Managers are responsible for overseeing all aspects of their client accounts, including, but not limited to the following:

  • Develop overarching client PR and marketing strategies including creative briefs and project plans, and manage client scope and deliverables on an ongoing basis.
  • Be the daytoday project manager for multiple accounts and liaise with clients in providing uptodate information and insight into the status of current projects.
  • Immerse yourself in each clients' distinct brand and work closely with them to craft an authentic story that shares what makes them special; write compelling, personalized pitches, draft media materials and pitch targeted media and influencers.
  • Spearhead imaginative PR campaigns and influencer programs that will have a positive impact on clients' businesses (and ultimately help them grow and succeed).
  • Work in conjunction with SMC's staff writer, compile all assets for, develop briefs of, and manage the distribution of, regular press releases to key media.
  • Build strong relationships with key media and influencers: host media at client events and venues as well as attend media tastings and press trips, both during and after office hours (including some weekends when necessary); conduct regular media outreach.
  • Manage all requests for client information, assets, visits, interviews etc. in a timely and professional manner.
  • Coordinate media interviews, photo and video shoots, radio and television appearances and act as the onsite liaison between clients and the media.
  • Facilitate VIP and media reservation requests with clients.
  • Create and organize onbrand events for client restaurant launches, media previews and other initiatives including event logistics, guest lists and onsite support.
  • Play an active role in ensuring social media management for applicable client accounts have a consistent voice / presence by communicating regularly with SMC's digital marketing team.
  • Monitor media coverage constantly, and send regular media tracking updates, social media mentions and progress reports to each of your clients and SMC team.
  • Be an ambassador of our agency and our clients to amply brand awareness and shape our community by demonstrating sound industry knowledge and best practices.
  • Additional duties as required.

Qualifications

  • Must have a passion for food and beverage and Vancouver's exciting culinary scene.
  • Postsecondary education in communications, public relations, marketing or related field.
  • Minimum 34 year's experience in a communications, public relations, marketing, journalism or related role.
  • Established relationships with media and familiarity with the current media landscape in Canada.
  • Ability to build and maintain relationships, collaborate with clients and internal crossfunctional teams to drive deliverables to outcomes.
  • Exceptional written and verbal communication skills with an extreme attention to detail.
  • Extremely strong project mana

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