Product Manager

1 week ago

Toronto, Ontario, Canada Environics Analytics Full time

ROLE OBJECTIVE:


Reporting to the VP, Product Management, the Product Manager is responsible for the development and management of Environics Analytics' (EA) product lines and services life cycles, directing the development of new products, software-driven solutions and automated research packages.

In this role, the Senior Product Manager collaborates with all EA teams, from software development to marketing, to develop and execute a strategic plan for the company's entire suite of products and services.


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SPECIFIC RESPONSIBILITIES AND DUTIES:

To effectively fulfill the responsibilities of this position, the employee must be able to do the following:

  • Develop market based knowledge of all competitors and their product and pricing strategies.
  • Review all existing products by revenue and by frequency and determine which products may require additional PM or marketing resources to reach their potential.
  • Evaluate and develop all potential products emerging from:
  • New sources (R&D)
  • Repackaged concepts (i.e. existing attributes packaged for a specific market or purpose)
  • Client (internal or external) initiated concepts
  • Competitive products
  • Support the data and software developers in building the "right" product, researching and prioritizing features to ensure product success.
  • Design product specifications and participate in consultation with potential clients to refine specifications.
  • Identify technology and data components required to develop the solution
  • Oversee the development of the solution
  • Program some aspects depending on the match of skills that are identified
  • Document, design training and work with marketing to develop pricing, advertising and marketing plans for the product
  • Oversee the "productization" of our standard data products
  • Other duties as required.

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QUALIFICATIONS AND REQUIRED SKILLS:

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Education
  • Degree in Business, Geography and/or Marketing
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Experience - 3-5 years of experience in:

  • Designing and marketing purpose-built business solutions for target marketing and site location
  • Significant experience in the concepts, practices and procedures of software development and marketing

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Analytical Skills
  • Effectively researches and synthesizes complex or diverse information; uses intuition and experience to complement data.

-
Judgment
  • Displays willingness to make timely decisions, including appropriate people in the decisionmaking process and exhibits sound and accurate judgment; supports and explains reasoning for decisions.

-
Planning/Organizing
  • Prioritizes and plans work activities effectively. Able to organize and schedule other people.

-
Teamwork
  • Balances team and individual responsibilities; Exhibits objectivity and openness to others' views, giving and welcoming feedback. Puts success of team above own interests and demonstrates ability to build morale and group commitments to goals and objectives. Supports everyone's efforts to succeed.

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Innovation
  • Displays original thinking and creativity and meets challenges with resourcefulness. Generates suggestions for improving work. Presents ideas and information in a manner that gets others' agreement.

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Communication Skills
  • Able to clearly communicate ideas and expectations. Effectively listens for understanding and asks questions for clarification. Presents ideas effectively in both verbal and written form.

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Interpersonal Skills
  • Relates well to all kinds of people in the organization and is approachable and easy to talk to. Able to effectively build rapport with others. Uses diplomacy and tact. Maintains composure and shows an ability to resolve conflicts and gain agreement.

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Supervisory Skills
  • Able to effectively train and mentor others, enabling them to set and achieve challenging goals while providing timely and accurate feedback. Able to delegate appropriately and effectively.

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ABOUT ENVIRONICS ANALYTICS

  • Environics Analytics (EA) is a marketing services company that specializes in geodemographicbased segmentation, site evaluation modelling and custom analytics.
  • At EA, you will solve meaningful and challenging tasks with a friendly team of the most brilliant minds. We hire personality, not just a pair of hands. Here you're free to express your unique qualities, explore different domains and technologies that interest you.

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