![Central 1 Credit Union](https://media.trabajo.org/img/noimg.jpg)
Content Strategist, 18 Months Term
2 weeks ago
We do this by collaborating with our clients, developing strategies, products and services to support the financial well-being of their more than 5 million diverse customers in communities across Canada.
For more information, visitWhat we offer:
- Worklife flexibility
- Hybrid work environment
- One time allowance to set up your office for remote first employees
- Variable annual incentive plan
- Generous annual vacation allotment
- Topnotch flexible benefits plan
- Retirement Plan, matched contributions at 6%
- Access to a learning platform and educational assistance support
- Career development opportunities
- Wellness Flex Fund to support personal interest and activities
- Day off to volunteer in your community and other paid time off options
- Corporate discounts
Job Summary:
As a Content Strategist, you'll be at the heart of crafting strategies and content for Central 1's client websites (Forge), go-to-market materials, and marketing campaigns, including initiatives for our fee-for-service clients.
You can seamlessly blend your love of creative strategy, digital technology and word wizardry into one unique and dynamic career.
This role will work cross-functionally with the creative, project and product marketing teams in order to develop digital marketing and communications strategies, create digital content, develop creative campaigns and advertising, and provide other marketing services to Central 1 business lines and credit unions.
What you'll be doing:
- Simplify complex messaging, revising, or enhancing existing copy to align seamlessly with brand tone and voice, while strategically addressing complex topics.
- Formulate content strategies and media recommendations, pinpointing optimal channels to effectively convey key messages to distinct target audiences.
- Advocate for content marketing strategy both internally and externally, promoting Central 1's business lines, products, and services.
- Contribute to strategic marketing plans, encompassing communication strategies, creative concepts, and brand narratives, in collaboration with the Marketing team.
- Collaborate with crossfunctional teams to devise product and program names, as well as articulate customercentric value propositions.
- Partner with the Creative team to conceptualize campaign ideas, design presentations, develop content priorities and key messaging for wireframes, and to advise on information architecture and sitemaps.
- Collaborate with the Creative team on presenting concept and campaign ideas and engage with stakeholders and/or clients to understand and implement feedback.
- Work alongside Project Managers to understand client requirements and execute marketing strategies effectively.
- Collaborate with external writers and contractors, briefing and reviewing their work when necessary.
- Utilize insights from client discovery and financial consumer research to craft impactful customer personas. Actively participate in customer journey mapping workshops, collaborating closely with the creative team to produce compelling outputs
- Develop content strategies tailored to client business and client goals, consistently prioritizing customer journeys and personas.
- Plan and craft website copy that captivates audiences, drives conversions, and adheres to SEO best practices
What you have:
- A bachelor's degree in business, communications or marketing is required
- 5+ years of experience in marketing or communications.
- Demonstrated understanding of current marketing strategies, social media engagement and the digital marketing landscape.
- Excellent written and verbal communication abilities, with a focus on crafting engaging content that resonates across diverse audiences and brand personas.
- Ability to think strategically and distill and create key messages from discussions and briefings.
- Ability to generate original concepts and ideas, given strategic direction.
- Strong client centricity and interpersonal skills, and the ability to foster collaborative relationships with internal stakeholders and external clients.
- Detail oriented with strong organizational skills and the ability to work autonomously and multitask accordingly with little supervision.
- Ability to work quickly under frequent pressure against tight deadlines and take direction from several individuals, and adapt to a constantly changing, fastpaced environment.
- Previous exposure to the credit union system or financial services landscape would be an asset.
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