Customer Marketing Manager

2 weeks ago

Toronto, Ontario, Canada Diageo Full time

Job Description:
Customer Marketing Manager

Context and Scope:
Diageo Canada is a leader in the Spirits, Beer & Ready-to-Drink (RTD) categories, with globally recognized brands such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Crown Royal, Don Julio, Tanqueray, and Guinness

Diageo Canada's ambition is to be the best performing, most trusted and respected Consumer Packaged Goods Company in Canada


The primary role of the Customer Marketing team is to develop national below the line (BTL) programming that is grounded in consumer, shopper, and customer insights to enable Diageo and our customers to win at the moment of choice.

This is done by collaboratively working with our Diageo Brand, Sales and Insights teams. The Customer Marketing Team also develops our national sales execution tools for our Diageo and Broker sales teams.

Each Customer Marketing Manager will own the above for their assigned categories and brands in Canada, including category reviews and a deep understanding of distribution, volume, and performance opportunities.


Purpose of Role:


The Customer Marketing Manager will lead the development of all BTL branded program elements, ensuring the brand strategy is accurately represented in retail, On Premise (OP) and other customer focused experiential environments.

Each Customer Marketing Manager builds programs in collaboration with their brand partners, establishing how the programs will be implemented and developing the supporting sales materials required to enable gold standard execution at the point of purchase.

They will work independently or with our creative agencies to develop program ideas and ensure all creative elements are ready on time for national and regional program execution.

Customer Marketing Managers are also responsible for presenting these programs to Diageo Canada and our Broker partner within accurate lead-times, nine months "planned" and six months "ready" and two month "execute"to ensure Diageo Canada and our Broker partner have sufficient time to plan and deliver outstanding execution.


Responsibility:

Key Outputs and Results:

  • Accountable for building the national BTL strategy within the total Brand Plan
  • Development National BTL programs including POS Tools, displays, creative, selling materials delivered ontime and infull
  • Responsible for the National BTL Budget Management
  • Creation of incremental National Retail and OP programs for their respective brands/categories to help close gaps and/or capitalize on existing or new opportunities
  • Develop National content for sell sheets, selling decks and launch kits
  • Meet deadlines to coincide with our continual planning cycle and executional calendar of 9 months planned, 6 months ready, 2 months implement
  • Collaborate with the Diageo Canada and Broker Sales teams to build tools and programs that drive our Big Bet, Core, Reserve and Innovation agenda
  • Collaborate with our Diageo sales and Broker teams to develop plans that improve Diageo's transparency at points of Shopper engagement, both Retail and On Premise
  • Own the development of customer focused experiential events to support our brand strategies
  • Communication of program tools and objectives to Diageo and our Broker nationally
  • Lead and build relationships with key BelowtheLine (BTL) agencies and CPG partners
  • Create all the elements required for Retail and OP programs within Canadian regulation and the Diageo Marketing Code, including:
  • BTL Creative
  • PrintonDemand (POD) Assets
  • POS Tool selections, including approved packaging design where necessary
  • In-Store Displays
  • Kitted programs for brand execution
  • Selling material content
- "Bring Diageo brands to life" with our Liquor Jurisdictions and OP customers

  • Champion our Canadian compliance agenda in all that we do

Worker Type:
Regular

Primary Location:
Downtown Toronto

Additional Locations:

Job Posting Start Date:
:00

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