Chief Marketing Officer

1 week ago

Kitchener, Ontario, Canada D2L Full time
D2L is a cloud company that is modernizing education and building the Future of Work.

The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.


New models of teaching and learning enable a personalized, student-centric experience - and deliver improved retention, engagement, satisfaction, and results for learners of all ages - in schools, campuses, and companies.


D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners.

And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.


D2L has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns - and by doing so, we will help improve human potential globally.


Are you ready to take on your next role and feel apart of our global mission to disrupt the way the world learns?
If you are passionate about education, technology and marketing this maybe the role for you


We are seeking a transformational CMO (Chief Marketing Officer) to join our dynamic, growing business to support our next stage of growth, drive performance - focused marketing and expand and build our brand as a leader in the digital learning market.


Every day, our software is used by millions of people around the world, and we are looking for individuals who our excitement and passion for transforming the way the world learns.

At D2L, we believe that learning should be accessible and engaging. Our goal is to create easy, flexible and smart software that ignites the desire to learn in everyone.

To do this, we need to give talented, enthusiastic and passionate people opportunities to create, develop, and collaborate on projects that revolutionize the learning environment.


Want to know just some of the ways you will make an impact?

  • You will be leading all brand, corporate and product messaging, PR/AR, web marketing, customer marketing, corporate events, demand marketing, alliance marketing, competitive/market intelligence, solutions marketing, business strategy and planning
  • Be the key spokesperson for the company with customers, press, analysts, partners and investors
  • Optimize gotomarket strategies and resources to help D2L rapidly open new geographies and industries and grow market both domestically and internationally
  • Partner closely with the Sales and Product organizations on demand generation and funneltoclose approaches and execution, and be accountable for overall effectiveness of demand marketing programs for the company. Nurture opportunities to help prospects realize a need to transform their learning experiences to selecting D2L, and then building a longterm and productive relationship with the company
  • Build and lead a worldclass integrated marketing organization by hiring, developing and retaining top talent; shape a collaborative, transparent and entrepreneurial culture
  • Implement effective measurement tools to track KPIs across the marketing function, mapping successes and areas of needed improvement. Continuously assess and glean insights around marketing effectiveness, using analytics to adapt, learn and support fast growth

What we are looking for from our next CMO:

You will have a strong foundation in product marketing in the enterprise space with a proven record of strong partnership with field sales organizations.

Additional to this some of the competencies we are looking for are:

  • The ability to create and articulate an inspiring vision for the organization, not only for the areas s/he is directly responsible for, but the enterprise as a whole.
  • An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry.
  • Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through complex situations.
  • A risktaker who seeks data and input from others to foresee possible threats or unintended circumstances from decisions; someone who takes smart risks.
  • A leader who is selfreflective and aware of their own limitations; leads by example and drives the organization's performance with an attitude of continuous improvement by being open to feedback and selfimprovement.
  • An ability to inspire trust and followership in others through compelling influence, powerful charisma, passion in their beliefs, and active drive.

D2L Leadership Competencies
-
Leads by Example with personal and professional integrity, high accountability and say/do ratio.
-
Boundaryless collaboration and influence skills both within team, peer group and broader organization. Effective communicator with a proven track record of.
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Delivers Awesome Outcomes: Strategic mindset and business acumen, wit

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