Brand Manager

7 days ago

Mississauga, Ontario, Canada Conagra Brands Canada Inc. Full time
Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that's passionate about innovation and growth.

Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera.

Conagra Brands est une des principales entreprises d'aliments de marque en Amérique du Nord.

Son histoire est jalonnée de grands succès alimentaires qui sont le fruit du travail d'une équipe passionnée par l'innovation et la croissance.

Conagra offre des choix pour toute occasion grâce a des marques réputées comme Hunt's, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, les sauces VH, Pogo, Vlasic et des marques émergentes, dont Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein et Frontera.


Job Summary


The Brand Manager will focus on the delivery of annual financial/marketplace targets through leading and assisting in the development and setting the direction for the Annual Operating Plan ("AOP").

Sets and tracks brand(s) budgets based on AOP and own decisions for any out-of-plan activity (excluding innovation) that impacts the budget.

Analyzes all elements of the P&L, sets direction, and makes decisions to achieve financial/marketplace outcomes. Focused on brand equity and translates strategic consumer insights into meaningful marketing activation plans.

Responsible for developing brand vision as a result of the strategic planning process and leads the branded strategic planning process.


Key characteristics:
Leadership, influencing, agility, broadmindedness, bias for action, tenacity, excellent interpersonal and communication skills.

Position Responsibilities

70% Planning and P&L Management:

  • Lead Annual Operating Plan (AOP) for brand and strategic planning process.
  • Oversee the development and execution of marketing plan including pricing, media/activation plans, sales material (sales decks, sell sheets), packaging, merchandising (display units and mix), product assortment/distribution.
  • Delivery of annual financial targets for assigned brands/portfolio(s) according to plan. Manage and deliver on all lines of the P&L (volume, COGS, A&P). Proactively recommend corrective action if necessary
  • Drive revenue growth management activities via integrated Margin Management and Pricing recommendations
  • Anticipate future business needs and proactively gain alignment with cross functional partners.
  • Drive demand centered insights and jobs theory for brand(s).
  • Develop, align and lead growth strategy initiatives.
  • Develop and manage Brand equity (language, vision, strategy).
  • Solid understanding and use of consumer insights and competitive analysis.
  • Align business processes, drive priorities, and initiatives across assigned brand teaM/Function to create seamless integration (deliver share, penetration and/or buy rate objectives).
  • Ensure Brand initiatives are consistent with agreed upon goals, priorities, strategies, and brand equities.
  • Work closely with Brand Development team on understanding innovation pipeline for brand(s)/portfolio.
  • Create and execute comprehensive marketing activation plans.
  • Collaborate with and ensure effectiveness of working relationship with Market Strategy and Planning (MS&P) partners to ensure that gotomarket strategy and trade spend effectiveness is being followed and executed.
  • Work with MS&P on the commercialization of innovations and ensure Sales have all the tools required (sell sheets, etc) for innovations and for branded news.
  • Work with Digital and E-Commerce team to ensure gotomarket strategy is being followed and executed.

20% - Strengthen & Build Brand Management Process

  • Build organizational technical capabilities by providing daytoday coaching and mentoring to crossfunctional team and external partners.
  • Ensure successful presentation, comprehension and integration of AOP, strategic plans, business reviews, and briefs to senior leadership team or business partners.
  • Lead the relationship building with US, International and Cdn innovation teams.

10% - Admin Support

  • Manage A&P spending to ensure spend is within specified budget(s).
  • Monitor brand(s) budget and track associated expenses in Allocadia (P&D); reconciling invoices against approved projects.
  • Assist SBM, Brand Management with process enhancement projects, as required.

Position Qualifications

  • 35 years experience in Brand management within Consumer Packaged Goods, ideally in Tier 1 food manufacturing. Bachelor's Degree required, MBA a strong plus.
  • Successful experience in developing and executing marketing programs, brief writing, and managing P&L's
  • Proven ability to deliver initiatives that have been realized and contributed significant gains in the capture of market share, revenue

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