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Brand Manager

3 months ago

Mississauga, Ontario, Canada Campbell Soup Company Full time

Brand Manager (12-18M Contract) page is loaded

Brand Manager (12-18M Contract) Apply locations CAN - ON - Mississauga time type Full time posted on Posted 7 Days Ago job requisition id Req-51489

Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We're proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.

Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

What role will you play? How will you make history with Campbell's? Apply today

Brand Manager - Marketing Contract

At Campbell Company of Canada, we believe in searching for the best and the brightest professionals at every level and in every specialty who live into our values. The 5 C's of Campbell – Care, Character, Collaboration, Competitiveness, Creativity – demonstrate the best of who we are today and who we aspire to be. Living our values will foster an inclusive, high-performance culture. Our employees act with intention, lead with integrity, and are truly passionate about what they do to bring our purpose to life Connecting People Through Food They Love.

We have an exciting opportunity in our Marketing Function. This role is based out of our Mississauga Head Office location (60% in-office, 40% remote).

General Summary

The Brand Manager role is a 12-18 Month Contract Position and will have the opportunity to work on exciting portfolios related to Campbell's Meals & Beverage Brands including but not limited to Prego Sauces, Pace Salsa & Sauces, V8. The selected candidate will be

Leading iconic national brands, identifying consumer and customer insights to develop and execute marketing strategies that will achieve Net Sales and share targets and set the brand path for future success.

Primary Responsibilities:

Business Management

  • Manages brand business, continually analyzing business performance to drive insights and actions to inform demand, brand strategies and contingency plans to achieve financial and marketplace targets
  • Responsible for key elements of the Integrated Business Planning Process, including ownership of demand forecast, consumption review and opportunity/risk summary
  • Owns brand Advertising &Communication (A&C) budget including recommendations for spend or redirection, forecasting spend, evaluating estimates, and actualizing spend via Purchase Order (PO) and invoice management systems
  • Leads the launch and execution of key projects that deliver brand strategies and annual operating plan (AOP)

Integrated Marketing Communications (IMC)

  • Responsible for the development and communication of IMC brief, securing alignment from Director of Marketing and agency partners (Creative, Media, Shopper, Public Relations, etc...)
  • Leads the IMC process to ensure key milestones are met, including feedback management, while fostering a collaborative relationship with agency partners
  • Develops and shares recommendations (on brand positioning, creative, activations) with the Director/Vice President of marketing and agency partners
  • Executes marketing activations with excellence in conjunction with cross-functional teams
  • Assesses the impacts of marketing initiatives on brand health and business results with the support of Marketing Communications, Shopper Marketing and Insights, with focus on providing recommendations to increase effectiveness
  • Identifies business or brand research/insights needs and authors insights briefs to develop learning plan

Innovation

  • Leverages consumer, brand and business insights to develop brand innovation strategy and related product opportunities
  • Collaborates with Research & Development (R&D), US and Insights to generate concepts that fill 1-3-year innovation pipeline, ensuring sufficiency
  • Builds and presents business cases, gaining stakeholder alignment through internal stage gate process
  • Leads and actively collaborates with the cross-functional team during product development and commercialization to champion consumer needs and remove project barriers
  • Tracks in-year innovation performance adjusting strategy/tactics as needed to achieve targets

Strategic Brand Planning

  • Owns development of brand situation assessment, 3-year strategy and annual operating plan, gaining leadership buy-in
  • Curates data to identify market opportunities/issues to drive insights to inform the strategic brand plans and actions required to achieve business goals
  • Builds relationships across functions and cross-border (US) to drive greater productivity and synergy across strategic plans

Team Engagement

  • Contributes to building inclusive and diverse team
  • Engages in team and organization activities
  • Coach/mentor new hires/Assistant Brand Managers

COMPLEXITY & SCOPE

  • Deliver net sales ($80-$200M) share and profit targets
  • Leads and inspires cross functional teams internally (Insights, R&D, Supply, Finance, Sales) and externally (Agency Partners) to deliver best in class brand strategies and plans to achieve targets.
  • Drives alignment with key marketing decision makers (Director of Marketing, Vice President of Marketing as needed)
  • Works directly with US Brand Teams/Directors to drive North American alignment where possible
  • Key Decisions owned in this role: Brand IMC Execution, Packaging Design, Budget
  • Key Advisor on: Brand Positioning, Brand Strategies, Creative Ideas, Integrated Business Planning (IBP) Demand Forecast, Innovation Pipeline

MINIMUM REQUIREMENTS

Education: An undergraduate university degree is required, commerce degree is considered an asset

Experience: 3+ years of marketing/brand management experience. Consumer Packaged Goods (CPG) background and brand management track preferred

Skills, Knowledge & Behaviors:

  • Effective communication and presentation skills
  • Effective analytical skills with the ability to draw conclusions from multiple data sources
  • Effective in Excel, Power Point, AC Nielsen; using Neilsen on a regular basis is highly considered for this role
  • Effective financial acumen including P&L proficiency
  • Exceptional project management skills and ability to deliver in a fast-paced/evolving working environment
  • Effective demonstration of curiosity mindset, authentic leadership, comfortable taking risks and a desire to experiment to learn
  • Exceptional demonstration of passion for consumer led insights and delivering consumer first plans
  • Effectively seeks out and applies diverse perspectives to enrich outputs

Why choose Campbell's for your next opportunity?

· GREAT PEOPLE: We take our work seriously, but we also celebrate, laugh, and have fun. We are stronger together when we are open, honest, and, above all, real. You are not just a number here, you'll be a direct contributor to the company's success and your voice will be heard.

· HYBRID and FLEXIBLE WORK /PERSONAL TIME OFF: Employees enjoy a combination of in-office and remote working arrangements, personal days, vacation programs and office closure during the Christmas break.

· HEALTH and WELLBEING: Our health and well-being program has a clear mission to inspire a workplace culture that encourages and supports all employees to lead a healthy lifestyle, with an onsite gym, fitness consultant, weekly fitness classes, mediation/quiet room and more.

· COMPENSATION: We truly value our employees at Campbell. That's why we invest in them by offering comprehensive, competitive compensation programs.

· INCLUSIVE CULTURE: "Inclusion and diversity at all levels of the business are critical for achieving our strategic goals. At Campbell, we're committed to building a winning culture that enhances inclusivity in the workplace and commits to listening to, learning from, and understanding one another in every interaction. We believe that diverse perspectives are a key ingredient in our recipe for success." CEO, Mark Clouse

· PROFESSIONAL and CAREER DEVELOPMENT: Supported by our commitment to talent development, we offer many learning and development opportunities from initial onboarding, regular Lunch and Learns, a library of self-paced learning, external education allowances, mentorship, high-visibility project opportunities and regular feedback.

· ICONIC BRANDS and CHALLENGING WORK: Work for a company with beloved and iconic legacy brands. Across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and collaborate to innovate and solve the problems they're passionate about.

As an employer committed to employment equity, we encourage applications from members of equity-seeking communities including women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities/expressions. We will accommodate individuals with disabilities through each stage of the recruitment and selection process based on individual need. Please advise us of any needs when your interview is booked and we will do our best to meet them.

If you are interested in this opportunity, please submit your application

Campbell...Connecting People Through Food They Love.

Where icon brands thrive, People are valued, And you can make a difference. What will your Campbell story be?

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

About Us

Click here to learn more about Campbell's career opportunities in the USA

Click here to learn more about Campbell's career opportunities in Canada

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