Manager, Social Media Content

1 week ago

Toronto, Ontario, Canada Manulife Full time

_Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You've come to the right place. We're looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we'd like to hear from you. _

Working Arrangement
Hybrid


Reporting to the AVP, Content Hub, the Manager, Social Media Content plays a key role in crafting and driving Manulife's social media content strategy.

The role is responsible for leading the development, implementation and measurement of a content strategy that brings to life our award-winning culture and company strategy on our global corporate social media channels.


Responsibilities

  • Develop, implement and lead Manulife's organic corporate social media content strategy
  • Create, curate, build and schedule social media content (copywriting and multimedia) across Manulife's corporate social media channels (LinkedIn, Facebook, Instagram, Twitter)
  • Partner with members of our global Communications community and various other partners across the organization to enhance and protect Manulife's profile across its social media channels
  • Help grow and maintain Manulife's employee advocacy program, with a specific focus on ensuring a pipeline of engaging content and internal recruitment
  • Support and advocate for the rules and regulations around business and employee use of social media
  • Perform social media channel maintenance, ensuring profile content and branding is up to date
  • Advocate for the effective use of social media; using data and knowledge of follower preferences and counsel internal partners on how to best position content to reach and engage our communities
  • Act as the social media colead for crisis and issues management; identify and escalate timesensitive issues, and advise on social implications and positioning
  • Stay up to date with the latest social media standard methodologies and technologies
  • Colead and develop quarterly social media council sessions bringing engaging conversations and learning opportunities to the global social media team

Job requirements

  • Minimum of 5 years of progressive work experience in corporate social media content management
  • Degree in Journalism, Communications, Marketing or relevant field
  • Experience with:
- sourcing and leading content development and publishing
- content strategy (sourcing, developing, leading) and enabling others in developing compelling content
- social media publishing (Hootsuite for example), and bonus if you have worked on a social amplification program (Amplify, etc)
- briefing and working with creative agencies

  • Outstanding written skills ability to research and distill complex content into concise and compelling formats for social media, including effective storytelling
  • Critical thinker and problemsolving skills
  • Excellent timemanagement and multitaking skills
  • Great leadership, interpersonal, team player and presentation skills
  • Strong collaboration and relationship management skills; ability to work effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness
  • Demonstrated ability to work effectively with all levels of the organization and external parties, and awareness of cultural differences essential
  • Indepth knowledge of the social media landscape, preferably financial services
  • Strong data analysis skills to understand campaign performance and areas of improvement

Language requirements

  • Fluent English, both written and spoken
LI-Hybrid

What can we offer you?

  • A competitive salary and benefits packages
  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills
  • A focus on growing your career path with us
  • Flexible work policies and strong worklife balance
  • Professional development and leadership opportunities

Our commitment to you

  • Valuesfirst culture
We lead with our Values every day and bring them to life together

  • Boundless opportunity
We create opportunities to learn and grow at every stage of your career

  • Continuous innovationWe invite you to help redefine the future of financial services
  • Delivering the promise of Diversity, Equity and Inclusion-We foster an inclusive workplace where everyone thrives
  • Championing Corporate Citizenship
We build a business that benefits all stakeholders and has a positive social and environmental impact

About John Hancock and Manulife

Manulife is an Equal Opportunity Employer

Salary & Benefits


The annual base salary for this role in the primary location of Toronto, Ontario is expected to be between $82,500.00 CAD - $148,500.00 CAD.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short

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