Manager, Social Media and Content Marketing

1 week ago

Toronto, Ontario, Canada Air Canada Vacations Full time

Job Brief:


Air Canada Vacations is hiring a Manager, Social Media and Content Marketing / Vacances Air Canada recrute un/une Chef de service, Médias sociaux et marketing de contenu.


Reporting to the Senior Director of Marketing and E-Commerce, the Manager of Social Media and Content Marketing is responsible for the development and management of a range of customer engagement strategies and tactics, focused on the creation and curation of engaging content to solidify the company's brand health, to create positive customer relationships and brand sentiment, and overall support growth goals.

This includes content across multiple channels and multiple formats.

This means engaging the community to further develop brand loyalty through marketing campaigns, promotions, by creating appropriate communications to educate the marketplace about products and services, and by liaising with key stakeholders to resolve issues.


As such, the Manager of Social Media and Content Marketing is at the center of a cross-functional team and works in close cooperation with the Marketing Communications team, E-Commerce team and the Social Media Customer Engagement Team, and other department contacts in order to provide customers with a comprehensive, cohesive, and engaging vision of the Air Canada Vacations brand on social and digital platforms.

They are an internal expert and will provide guidance to departments within Air Canada Vacations who wish to engage with our customers on social channels.

They must be in tune with the many facets of the corporation, its culture, products/services in order to create an intuitive rapport with various consumer audiences building on loyalty and coaxing "influencers".

They must identify and create opportunities beyond traditional communication to showcase Air Canada Vacations in innovative and engaging ways.

Description and responsibilities

  • Develop an indepth understanding of customer segments, their needs and key drivers for engagement;
  • Develop yearly social media strategy, and when necessary, pivot the strategy to ensure content is reflective of current climate and brand sentiment;
  • Own the development of the alwayson editorial content strategy for Air Canada Vacations social media channels (Facebook, Twitter, Instagram), creating original content that supports business needs and keeping a content calendar which reflects the marketing calendar activities;
  • Report on key KPI's of social media channels on a monthly basis including growth, engagement, monthly wins and competitive analysis;
  • Act as a storyteller
  • Create and curate shareable content, develop compelling, dynamic content that inspires and drives positive engagement, and increases brand loyalty ;
  • Monitor activity on owned social media channels as well as brand mentions and reputation online via the monitoring tool Sprout Social ; collect and then analyze customer insights for continued evolution of content strategies;
  • Proactively engage with influencers and opinion leaders to increase earned media activity through editorials, blogs, social platforms, etc.
  • Manage 3rd party publishers, influencers, creative vendors and writers as appropriate in development of content and assets;
  • Support Marketing campaigns with social media tactics (posts on Twitter, sponsored content: influencer's Instagram stories, Instagram posts, Facebook posts, blogs, ect. )
  • Manage all media buys on social media channels that are organic, including Facebook Live, Instagram Stories, Facebook/Twitter posts, influencer trips, etc.
  • Support the Sales Team with their social media activities including support and training where needed;
  • Support the social media customer service team in the call centre when facing new situations or events, proactively manage online conversations and identify any trends that would require immediate escalation;
  • Work closely with Corporate Communications and other marketing teams to ensure proper alignment across paid, earned, shared and owned media;
  • Manage social media communications in times of crisis
  • Requirement to be oncall;
  • Demonstrate strong project management skills including: conceptualization; analysis; driving alignment; planning resources; managing across teams; managing milestones and objectives and being responsible for overall project, content or campaign success.
  • Provide support to the teams as assigned.

Qualifications

  • University degree in Business, Marketing option or equivalent
  • 5 years of relevant experience


 Bilingual
  • Proficient in grammar, spelling, and punctuation in English and French
  • Proven trackrecord in social media strategies and techniques
  • Experience in consumer content development, programming and engagement.
  • Strong online and social copywriting and proofing experience (writing samples required).
  • Practical knowledge of digital mediums including internet and social media channels
  • Excellent judgment skills in determining which comments sho

  • Copywriter - Marketing and Social Media

    1 week ago

    Toronto, Ontario, Canada Qode Social Media Marketing Full time

    We are looking to hire a dedicated copywriter writer to create content for blogs, articles, product descriptions, social media, and the company website.To be successful as a copywriter, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will...

  • Social Media Account Manager

    1 week ago

    Toronto, Ontario, Canada Qode Social Media Marketing Full time

    Please apply on Social Media Account Manager - Qode Social Job Posting Qode Social is a Toronto-based full-service Social Media Marketing Agency. We're seeking a self-motivated Social Media Account Manager to join our dynamic team. Why should you want to work for us? We are a growth-focused agency that constantly challenges the status quo. We're looking...

  • Social Media Specialist

    1 week ago

    Toronto, Ontario, Canada Qode Social Media Marketing Full time

    This position is 2 days in-office (Yonge and Wellesley Subway Station)_ DUTIES AND RESPONSIBILITIES_ Work as a lead account manager for social media Manage a team of community managers responding to customer inquiries or escalating to client stakeholders where appropriate Work closely with client and internal stakeholders Strategize with creative and...

  • Social Media, Content

    1 week ago

    Toronto, Ontario, Canada TechWyse Internet Marketing Full time

    TechWyse is looking for a passionate leader to help continue growing our Social Media, & Content department.Reporting to the Director of Operations and Strategy, the Manager Social Media, Content & Brand is responsible for creating, managing and executing digital marketing campaigns for a broad range of clients along with managing a small internal team and a...

  • Social Media Intern

    1 month ago

    Toronto, Ontario, Canada Qode Social Media Marketing Full time

    **************PAID INTERNSHIP**********************Must be the following: Enrolled in Post-secondary InstitutionCanadian citizens, permanent residents, or persons granted refugee status in Canada*Legally allowed to work according to the relevant provincial and Canadian legislation and regulationsHybrid Remote and Office located at Yonge & Wellesley Subway or...

  • Social Media Intern

    4 weeks ago

    Toronto, Ontario, Canada Qode Social Media Marketing Full time

    **************PAID INTERNSHIP**********************Must be the following: Enrolled in Post-secondary InstitutionCanadian citizens, permanent residents, or persons granted refugee status in Canada*Legally allowed to work according to the relevant provincial and Canadian legislation and regulationsHybrid Remote and Office located at Yonge & Wellesley Subway or...

  • Social Media Manager

    1 week ago

    Toronto, Ontario, Canada Lindt Sales & Marketing Full time

    Responsibilities:Community Management Work closely with the Digital Merchandising & Website Manager to develop organic social media strategy, execute and manage the Lindt Canada organic social calendar for Facebook, Instagram and Pinterest that complements the Digital & Content Strategy Work closely with Digital Merchandising & Website Manager to align and...

  • Corporate Social Media Manager H/F

    1 week ago

    Toronto, Ontario, Canada SDI Marketing Full time

    REPORTING TO:Head of Digital Engagement Midnight Circus You are an experienced, highly motivated, data-driven, passionate, curious and creative self-starter who lives and breathes everything social and digital 24/7. You are able to do a deep dive into our clients' business and then design and present a creative and successful social media strategy at the...

  • Manager, Social Media Content

    1 week ago

    Toronto, Ontario, Canada Manulife Full time

    _Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You've come to the right place. We're looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we'd like to hear from you. _Working...

  • Social Media Strategist

    1 week ago

    Toronto, Ontario, Canada Blue Ant Media Full time

    TELLING CAPTIVATING STORIES TO AUDIENCES EVERYWHERE- Our productions and media brands are a product of our employees who are passionate experts in all of these areas. They are fanatical about creating outstanding content and experiences; and enthusiastic about delivering it on new and evolving platforms.We actively seek out people who embody our core values:...

  • Social Media Content Creator

    1 week ago

    Toronto, Ontario, Canada Anamorphiq Full time

    Job DescriptionAre you the creative maverick who defied doubters to turn your passion into a profession? If so, we want you Our team is on the lookout for a Social Media Content Creator - Contract who lives and breathes digital storytelling. If your doodles once sparked skepticism but now ignite engagement, you're exactly who we need.We're seeking someone...

  • Social Media Marketing Manager

    1 week ago

    Toronto, Ontario, Canada Benjamin's Agency Full time

    READ BEFORE APPLYINGPlease send a message to Kyle Benjamin Turner with your portfolio and any examples of your work after submitting your application. We prioritize creativity, vision and experience over traditional resumes and education.Pay: $30/hrPart-time: 2 days per weekLocation: Must be located in (or capable of commuting to) TorontoAbout us:Benjamin's...

  • Content/Social Media Intern

    1 week ago

    Toronto, Ontario, Canada Ribbon Full time

    Welcome to the Social Media Internship opportunity at Ribbon Are you passionate about digital marketing, social media trends, and helping brands succeed in the online world? Join our team as a Social Media Intern and play a pivotal role in reshaping our online presence and engagement strategies. At Ribbon, we are a pioneering startup dedicated to...

  • Social Media and Content Specialist

    1 week ago

    Toronto, Ontario, Canada NKPR Full time

    NKPR is looking for an experienced Social Media and Content Specialist to join our Toronto team and support with content creation and community managing NKPR's digital channels. The Social Media and Content Specialist will be a creative thinker that can turn concepts into compelling content in tandem with PR teams to meet our overall marketing objectives.Key...

  • Social Media Marketing Manager

    1 week ago

    Toronto, Ontario, Canada Benjamin's Agency Full time

    READ BEFORE APPLYINGPlease send a message to Kyle Benjamin Turner with your portfolio and any examples of your work after submitting your application. We prioritize creativity, vision and experience over traditional resumes and education.Pay:$30/hrPart-time: 2 days per weekLocation: Must be located in (or capable of commuting to)TorontoAbout us:Benjamin's...

  • Social Media Content Creator

    1 week ago

    Toronto, Ontario, Canada Anamorphiq Full time

    Job Description Are you the imaginative individual who proved skeptics wrong by transforming your hobby into a career? If so, our team is searching for you! We are in need of a Social Media Content Creator - Contract who is deeply passionate about digital storytelling. If your early doubts about your artistic creations have now turned into engaging content,...

  • Social Media Marketing Manager

    1 week ago

    Toronto, Ontario, Canada Cola's Kitchen Full time

    Are you a recent grad or a senior student that is passionate about dogs & social media? We're a driven team, making innovative impact in the lives of dogs & dog parents. We specialize in personalized fresh diets for dogs because they certainly deserve better than dry, highly processed brown pellets.We're looking for a creative and enthusiastic Social Media...

  • Social Media Coordinator

    1 week ago

    Toronto, Ontario, Canada Gladstone Media Full time

    Gladstone Media is a boutique strategic marketing, advertising & multimedia production agency. We're seeking a Social Media Coordinator to join our fast-paced studio in Liberty Village.Social Media CoordinatorThe Social Media Coordinator is responsible for delivering a wide range of digital marketing initiatives within a multidisciplinary boutique...

  • Content/Social Media Intern

    1 week ago

    Toronto, Ontario, Canada Ribbon Full time

    Welcome to the Social Media Internship opportunity at Ribbon Are you passionate about digital marketing, social media trends, and helping brands succeed in the online world? Join our team as a Social Media Intern and play a pivotal role in reshaping our online presence and engagement strategies.Who we areAt Ribbon, we are a pioneering startup dedicated to...

  • Community/content Manager

    1 week ago

    Toronto, Ontario, Canada Media Full time

    Key Responsibilities: Develop and execute social media and communication campaigns to support marketing strategies Create and publish engaging daily content such as text, photos, videos, and news Manage a content calendar and ensure timely publication of social media posts Respond to customer inquiries and comments in a prompt and professional manner Monitor...