Specialist, Performance Digital
1 week ago
The Senior Specialist, Digital Paid Media is responsible for the execution of paid media activity on small to medium sized accounts.
The individual will also operate as the account owner and primary point of contact for any platform or execution based activity.
You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.
Lead Campaign Setup and Launch Activities – You drive, manage and execute Paid Media Campaigns for your assigned lines of business or CIBC.
Media KPI Definition & Monitoring – You have a keen ability to provide insights, recommendations and digital strategic direction based on CIBC's vision, business needs and objectives (KPIs), industry trends, competitive landscape and metrics insights.
Stakeholder Management – Forge strong relationships with CIBC's various teams, by working with the business and internal partners, owning the end to end Paid Media Campaigns to deliver against targets, with a strong understanding of the client needs and experiences across all channels .
You are a great communicator, with the ability to synthesize data & results, findings and recommendations, then package key messages to the appropriate audiences.
You know that relationships and networks are essential to success. Your critical thinking skills help to inform your decision making.You can demonstrate experience in:
Account Management, Financial Industry and/or Wealth knowledge.
SA360, Google Ads, Facebook Business Manager, TikTok, Pinterest, DV360, Amazon etc.
We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office).
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