Digital Fundraising Specialist

7 days ago

Toronto, Ontario, Canada Amnesty International Canada Full time

Digital Fundraising Specialist

Hours:
Full-time (37.5 hours/week)

Duration:

Permanent Location:
Ottawa or Toronto - Hybrid

Salary:
$77,139.94 per annum

Travel:
Some travel required between Ottawa and Toronto office

Deadline:
Applications are accepted until February 20, 5 p.m. EST

Union:
Unifor Local 567


Amnesty International Canadian Section (English Speaking) also known as AICSES is looking for a passionate Digital Fundraising Specialist (DFS)) to coordinate our digital strategies with donors, support strategic fundraising goals, and continue the growth of the digital and overall monthly giving program.


Reporting to the Manager, Individual Giving, the Digital Fundraising Specialist has responsibility for key areas within the Fundraising program requiring initiative, creative digital marketing approaches as well as an understanding of the use of data to maximize results to grow this mission-critical fundraising program.


The primary focus of the position is to design and support digital strategies to increase fundraising revenues by attracting more donors, ensuring they are engaged through supporter/engagement journeys and increasing their level of giving over time.

In addition, the Specialist is responsible for working with members of the Fundraising Team to capture data and maximize multi-channel integration opportunities and vendors for external marketing and donor recruitment initiatives.


This individual works closely with colleagues across the Branch to contribute to improving processes, practices, systems and tools within the Fundraising team to ensure they are equitable, transparent, and efficient.


Your experience working in digital fundraising, digital marketing or digital sales and interest in human rights, will help Amnesty International Canada strengthen its reputation as a leader in human rights both internally and externally.

The Digital Fundraising Specialist will join Amnesty International Canada during an exciting time as the organization moves forward with its new strategic framework.

This is a transformative time for the organization, and you will have the opportunity to contribute to improved processes, practices, systems and tools towards a bold new era of equity, anti-oppression, transparency and efficiency for Amnesty International Canada.


WHAT YOU'LL DO

Acquire and reactivate more digital monthly donors

  • Work with the Digital Team to acquire new leads for telemarketing conversion to monthly donors.
  • Work with the Monthly Giving Acquisition Coordinator to coordinate activities with related telemarketing campaigns and vendors.
  • Work with external vendors and the Digital Team to recruit new monthly donors through external marketing via Google Display Network, Meta, YouTube and more.
  • Track and report on results to ensure digital fundraising activities are performing optimally (including against other acquisition sources and activities).
  • Design and implement new strategies for recruiting and engaging donors including sms, text and video messages. Design and implement tests of these initiatives to measure their costeffectiveness compared to other strategies.
  • Integrate information to the main CRM and create workflows to optimize donor experience.
  • Implement recommendations from consultants for digital giving optimization.

Develop, deploy, and monitor donor stewardship plan for donors and online activists

  • Create and manage digital welcome journeys including supporting mail elements.
  • Coordinate with other fundraising staff and departments to ensure supporter/ engagement journeys are consistent with the acquisition method used to recruit the donor and with organizational goals and priorities.
  • Monitor donor acquisition and retention KPIs to ensure plans focus on the areas with the highest retention (lowest attrition) rates and provide regular reporting back to the team.
  • Work with relevant staff members to update and coordinate the sending of welcome packs and thank you letters (online and offline) regularly to reflect current Amnesty campaigns and priorities and ensure communications are sent in a timely fashion.
  • Coordinate membership, activist, and donor communications, contact preferences, and engagement pathways involving donors in fundraising and data platforms.
  • Work with Monthly Giving Acquisition Coordinator to revise annual tax receipting as a stewardship opportunity to deepen supporter engagement.

Generate strategies to receive additional income from donors, and lead generation

  • Test and monitor the results to ensure new donors are being asked at the optimal time in the donor journey.
  • Optimize and set up of other fundraising/community platforms, profile, campaigns, and media library.

Market trends and testing

  • Identify and test new initiatives to support retention, acquisition, and recovery work.
  • Research and liaise with other Amnesty sections and within the sector on best practices and implemen

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