Paid Search Supervisor

1 week ago


Toronto, Ontario, Canada Critical Mass Full time

The Paid Search Supervisor role is responsible for leading the planning, management and execution of client's Paid Search strategy in order to maximize client business/marketing objectives.

This person must have in depth knowledge of the Paid Search, Shopping and the Google Ecosystem. Experience in video, social and other media channels is also helpful. This person will be a strategic leader both internally and in client presentation. This role will work closely with Marketing Science and Strategy to align media efforts to other marketing efforts. They will be responsible for owning the day-to-day client and key third-party vendor relationships. They will manage and distribute work across the paid search strategists on the team.

You will:

  • Coordinate and oversee the management, trafficking, optimization and reporting of Paid Search initiatives.
  • Manage the billing team and provide final approval on all billing needs
  • Oversee and approve all Paid Search campaign setup and execution, including working with other internal teams and clients to secure deliverables.
  • Provide strategic insights and optimizations for all client reports
  • Research and prepare new information for paid media plans, RFPs, and presentations.
  • Stay uptodate on and advise the Media team on the latest trends in interactive marketing / media and developments.
  • Lead the development of "Point of View" (POV) documents on new trends or special opportunities.
  • Evaluate client needs and escalate needs or issues as they arrive to leadership
  • Drive audience insights and channel strategy
  • Sell in media initiatives to client
  • Integrate with neighboring disciplines (SEO, MKS, Strategy, Creative) on overall campaign direction

You have:

  • 5+ years experience as a Paid Search expert
  • Full knowledge of Google & Microsoft Ads (including Shopping & feed management, Discovery, Google Display Network)
  • Experience with 3rd party bidding software (Marin / Adobe / SA360 / Kenshoo etc.)
  • Previous experience with eMarketer, Nielsen ComScore, Mintel, Forrester, etc. a plus
  • Detailed understanding of digital media and the digital landscape.
  • Understanding of conversion setup, tagging and attribution models
  • Knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels preferred.
  • Strong interpersonal, written and verbal communication skills.
  • Ability to multitask and meet deadlines while paying attention to details.
  • Ability to work effectively across multifunctional groups or geographic offices.
  • Good project management, planning and organizational skills.
  • Ability to work independently, yet seek help when needed.
  • Proficient in MS Office, specifically Excel (Pivot tables / VLOOKUP etc.).
  • Independent and able to work with mínimal supervision while maintaining focus and productivity.
  • Flexible and able to quickly adapt to new situations.
  • Experience with team leadership, growing & managing junior team members
  • Ability to delegate and train junior team members


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