Associate Brand Manager

1 week ago

Toronto, Ontario, Canada Spin Master Ltd Full time
Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?


At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader.

How do we stay ahead of the pack? By hiring the best and brightest minds—and that's why we want you

What will you work on?


The
Assistant Brand Manager is a key member of the Canadian marketing team that will support the Commercial team in developing and executing best in class marketing Media plans and portfolio management.

In this role, you will assist on the activities you are accountable for and will have direct responsibility for 1-2 specific brands(50% of focus supporting Melissa Doug, 15% on another portfolio, 35% on supporting full portfolio needs).

This role would give you the opportunity to coordinate cross-functional team efforts. This role reports into the Sr. Director of Marketing.

How will you create impact?

  • Support all marketing activities including (but not limited to) Media Plans, Preparing Retailer Presentations, public relations, and tools required for trade shows/toy fairs.
  • Collaborate with the Brand Managers on the annual marketing plans Media plans.
  • Ability to bring a level of analytical thinking to SKU Portfolio: research and analysis for the business unit including pricing, costing, profitability analysis, digital marketing analysis, competitive analysis, and sales analysis for Key brands.
  • Competitive analysis for Canada by monitoring and analyzing market share trends, sales volumes, and competition.
  • Develop and execute marketing and brand strategies and implement plans on new and existing brands in conjunction with Senior Brand Manager
  • Lead small set of lowcomplexity products and assist in managing projects related to greater product development activities
  • Support category and consumer research by helping to develop research materials and product samples
  • Present new product launches to internal sales team and retailer partners
  • Manage marketing spending within approved budget through participation in annual planning process, and ongoing tracking of spending throughout the year
  • Liaise with other departments such as sales, Global Brand Teams, operations and other teams.
  • Assist in the development and implementation of promotional initiatives to ensure the increase in sales within budgeted parameters.
  • Identify and generate business development ideas and collaborate with team members to implement the plans.
  • Provide support to the Shopper Marketing Manager as needed to ensure we have best in class in store experiences.
  • Assist in the execution of media plans

What are your skills and experience?

  • Consumer product brand management experience in a fast paced environment.
  • Preferably working on Brands
  • Understanding of the Canadian Media landscape.
  • Understanding of Media Planning
  • Strong understanding of Canadian Retail Ecomm
- #LI-Hybrid #LI-HM1_

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.


  • Growth and Career Opportunities
  • Flexible Work Hours
  • Innovation, Collaboration and Fun
  • Comprehensive Benefits
  • Other fun Perks

What's it like to work here?


Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn't for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.


Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.


  • We do appreciate all interest; however only those selected for interview will be contacted._

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