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Brand Manager

3 months ago

Aylmer, Canada Motif Labs Full time

Position Overview

Company Overview

Motif Labs is a frontrunner in the cannabis industry, holding dominant market positions in vapes and infused pre-rolls across Canada.

Our commitment to excellence is reflected in our diverse range of brands, including
BOXHOT, DEBUNK, Boondocks, and Rizzlers, each meticulously crafted to cater to the evolving needs of today's consumers.

Upholding the highest standards of quality, we continually strive to surpass expectations, ensuring unparalleled satisfaction for our clients and consumers alike.


Role and Responsibilities:

Brand Strategy

  • Take ownership of assigned brands, overseeing profit and loss, innovation strategies, and brand health metrics.
  • Collaborate with the Marketing Director to develop and execute comprehensive annual Brand & Marketing plans, encompassing new product launches, advertising, promotions, distribution strategies, and digital initiatives.
  • Drive the development of business cases to support the launch of new products or line extensions, presenting compelling recommendations to senior leadership.
  • Lead the planning, timing, and execution of product launch strategies, focusing on generating awareness, maximizing distribution, and driving sales.
  • Define and uphold brand standards including product quality, packaging, pricing strategy, and other qualitative attributes.
  • Proactively engage in commercial planning, adapting strategies in response to changing market dynamics or competitive landscapes.
  • Manage the entire product lifecycle, collaborating with crossfunctional teams to optimize SKU and portfolio productivity.

Brand Equity & Execution

  • Translate Brand and Marketing plans into effective trade strategies and support tools, aligned with marketing objectives to drive sales across Retail, Ecommerce, and Key Account channels.
  • Identify and capitalize on marketing and promotional opportunities with Key Account retailers, managing promotional calendars and evaluating ROI to optimize programs.
  • Collaborate closely with Sales Finance and Field Sales leadership to develop productspecific messaging and strategies, driving distribution gains and assortment listing retention.
  • Oversee the Brand's marketing budget, ensuring alignment with commercial activities and identifying opportunities for optimization.
  • Partner with internal creative teams and external resources to develop and execute marketing materials and campaigns that support key initiatives.
  • Develop and execute comprehensive Omnimarketing strategies for retailers nationwide, fostering mutually beneficial partnerships to achieve shared goals.

Product Knowledge

  • Develop and execute product knowledge strategies for all brands, leveraging technology and expertise to drive distribution and sellthrough.

Skills

  • Entrepreneurial Mindset: Drive plans forward with resourcefulness, creativity, and a relentless focus on revenue growth and market share.
  • Performance Oriented: Obsessively pursue results, leveraging P&L ownership and market insights to drive revenue growth.
  • Agile: Operate with agility, embracing a testandlearn approach to adapt to evolving market dynamics.
  • Collaboration & Integration: Lead crossfunctional teams with influence and collaboration, fostering a cohesive and aligned approach to brand management.

Requirements:

  • Bachelor's Degree in Business or Marketing.
  • Minimum of 35 years' experience as Assistant Brand Manager or Brand Manager in a consumerpackaged goods environment.
  • Experience in managing and developing direct reports.
  • Exceptional multitasking abilities and a commitment to meeting deadlines.
  • Excellent verbal and written communication skills.
  • Proficiency in MS Office suite, particularly Excel, PowerPoint, and Word.
  • Ability to thrive in a fastpaced, highpressure environment.
  • Availability to attend occasional onsite training and meetings at our Aylmer location.

Join Our Team
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