CRM Account Manager H/F

2 weeks ago

Toronto, Ontario, Canada Publicis Groupe Full time
Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.

The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise.

Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program.

With a strong, active and familial culture, Pub United is the agency's social club, hosting events as wide reaching as Curling, Trivia Nights and more.

The Senior Account Executive assumes a broader responsibility for the account.

They are responsible for managing and coordinating the day-to-day agency efforts on behalf of the client's product and/or service on assigned accounts.

They are primarily responsible for the execution of specific projects or lines of business for the brand.
They develop strong and positive working relationships with creative, project management, developers, strategy and other agency departments.

AE synchronizes communications between account teams and clients and is responsible for accurate and thorough documentation:
status reports, contact report, timelines and client creative revisions.

For Digital/CRM, the Senior Account Executive understands Digital Channels (Email, Web, Display and Social) and Print (Letters, OEs) and the different steps within the execution process.


Project Management:
Manages/responsible for project execution & ensures all timelines are met, including production processes such as Link Matrices, QA staging, and Studio for Print
Ensuring management of client expectations around timing, deliverables, and budget
Recognizing any client requests that go against brand guidelines and/or items that create inconsistencies in design principles and knows when to escalate
Confidently leading project meetings with client as well as internally
Beginning to understand the customer lifecycle and customer experience
Beginning to develop points-of-view that will help build the client's business and uncover areas of opportunity
Staying on top of industry and competitive landscape of the client's products / services
Providing thought leadership on internal recommendations, briefs and creative reviews with insights around anticipated client feedback
Assisting Account Supervisor and/or Account Director in writing communication plans

Creative and Strategy Preparation:
Developping the ability to write a creative brief, with input along the way
Beginning to understand testing and how tests can be implemented for better results
Beginning to understand how/when to utilize different CRM solutions/capabilities to enhance response and/or customer experience
Providing creative teams with all information/assets necessary to kick off projects, including past campaign learnings/results
Strong relationship building skills; Proficient in Microsoft Office applications such as Outlook, Word, Excel and PowerPoint

Publicis Canada is committed to building a diverse workforce representative of our community.

We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.

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