Digital Marketing Expert
1 week ago
Since 1981, Ronald McDonald House Charities (RMHC) Toronto has served as a place to call home for families with seriously ill children undergoing treatment.
RMHC Toronto encompasses a House for 81 families in downtown Toronto and seven Family Rooms in hospitals across the Greater Toronto Area and in Sudbury.
We are looking for a Digital Marketing Specialist to join our team at the House, located at 240 McCaul St., Are you someone who has a digital first approach, loves to dive deep into creative work, and has a knack for storytelling and making a difference? RMHC Toronto is on the hunt for a Digital Marketing Specialist to inspire giving and help raise awareness about our mission.
Reporting to the Director, Marketing & Communications, the Digital Marketing Specialist will work closely with the Development & Marketing team to support and develop dynamic content for web, digital campaigns, fundraising campaigns, and print collateral that build the RMHC Toronto brand, increase awareness of RMHC Toronto, and grow revenue.
Daily, this role will collaborate with internal and external stakeholders and subject matter experts to drive key content to elevate digital storytelling and manage day-to-day execution of marketing communication programs across multiple platforms and formats.
Hybrid in nature, this role works 2 days/week regularly in the office.Digital Marketing
Support the design and execution of direct marketing campaigns utilizing a range of marketing tools.
Support the organization's digital fundraising strategy to incorporate digital communications into direct marketing, including digital fundraising campaigns and stewardship communications.
Identify opportunities to leverage digital fundraising and refine the organization's online user experience and donor journey.Web
Be the main point of contact for all web updates. Ensure best practices are used for search engine optimization and that information is timely and on-brand.
Social
the social media strategy.
responsibility to plan, write, post, engage, and report on social media activity on all channels. of the social media editorial calendar for the organization.
Email Marketing
Advertising
with copywriting, designing, and tracking of advertising materials in market and seek out new opportunities to increase reach.
for opportunities to build out a larger online presence to attract and retain donors (i.e. lead generation).
as an internal marketing support. the Adobe Creative Suite, build graphics and templates, aligned with brand standards for communications.
Support with the creation of marketing including newsletters, publications, web content, annual reports, donation pages, news stories, etc.
Own all photography/videography projects for the organization.
Act as a photographer/videographer where required, or liase with external vendors when projects may be outsourced and ensure all material reflect the RMHC Toronto brand.
Collection of brand photos/stories:
College diploma in marketing, communications, public relations, journalism, fundraising or related field; bachelor's degree preferred.
Minimum four to five (4-5) years' experience in a communications and/or marketing role. Exceptional content creator with a passion for storytelling.
Demonstrated experience managing organic and paid social media.
Knowledge of direct marketing, fundraising trends, and ability to developing new and creative donor acquisition tactics.
High proficiency in technology including Microsoft Office, Adobe Creative Suite, WordPress, Google Analytics, Google Ads, Mailchimp, Raiser's Edge, reporting and project management software.
Ability to work flexible hours, including some evenings and weekends as required.Competitive total rewards package including a hiring range of $65,000 to $73,000 and group health and dental benefits, coverage for mental health, paramedical services and much more.
Access to paid Wellness Days as well as additional paid Religious Leave daysAn opportunity to make a difference in the lives of children, families, and the community.
If you're looking to make a difference every day in the lives of children and families, submit your application today RMHC Toronto is committed to diversity and inclusiveness in the workplace and as an equal opportunity employer, we are committed to establishing a qualified workforce that is reflective of the diverse population and families we support.
We encourage applications from members of groups that have been historically marginalized, including but not limited to Aboriginal, Indigenous, Metis and Inuit peoples, racialized groups/persons of colour, people with varying abilities, members of visible minority groups, LGBTQ2S+, those who identify as women, and other equity-seeking groups.
When contacted for a job opportunity, please advise the People and Culture team of any accommodations needed in accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code to ensure you have access to an equitable process.
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