Digital Marketing Manager

2 weeks ago

Brockville, Ontario, Canada Newterra Full time

Job Title:
Digital Marketing Manager

Department:
Marketing

Reports To:
SVP Marketing

FLSA Status:
Exempt

Date Issued:
January 2023

Varies by location:
Virtual option if not within a reasonable commutable distance to a local Newterra office.

SUMMARY:

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Develop and implement comprehensive digital marketing strategies to increase brand visibility and digital engagement.
  • Manage the creation, execution, and optimization of paid search, display, and social media advertising campaigns.
  • Oversee the management of Newterra's website, ensuring it serves as a vital marketing and engagement tool, including regular updates and enhancements.
  • Utilize analytics tools to track campaign performance, interpret data, and make datadriven decisions to optimize ongoing digital marketing efforts.
  • Collaborate with content creators to develop relevant content for various platforms to attract and engage a targeted audience.
  • Manage digital project budgets, ensuring effective spend and reporting on ROI.
  • Maintain uptodate knowledge of digital marketing trends and potential new channels and strategies, including updates on digital marketing technology and tools.
  • Supervise and mentor digital marketing staff; manage relationships with external digital agencies and vendors.
  • Collaborate with other departments to integrate digital marketing with overall marketing and business strategies.

OTHER DUTIES AND RESPONSIBILITIES:

  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Collaborate with marketing teammates to support our website design and content marketing (blog, social media assets, and more).
  • Provide insight and feedback to company leadership regarding competitive offerings, prospect needs, and generate product development ideas.
  • Drive initiatives that contribute to longterm operational excellence, ensuring that digital marketing efforts align with Newterra's strategic goals.

MINIMUM QUALIFICATIONS:

  • Bachelor's degree in Marketing, Digital Media, or related field.
  • Minimum 5 years of experience in digital marketing, preferably in a B2B environment.
  • Proven track record of managing digital marketing campaigns and online strategies.
  • Extensive experience with Google Analytics, AdWords, LinkedIn Advertising, Facebook Business Manager, and other digital marketing tools.
  • Strong understanding of current online marketing concepts, strategy, and best practices.

KNOWLEDGE, SKILLS, AND ABILITIES:

  • Strong analytical skills and datadriven thinking.
  • Ability to handle multiple projects and deadlines in a fastpaced environment.
  • Excellent oral and written communication skills.
  • Strong leadership and interpersonal skills.
  • Creative thinking with an attention to detail.

PHYSICAL DEMANDS:

  • Regularly required to sit for prolonged periods; frequently required to stand, walk, and use business equipment daily such as a computer, copier, telephone, etc.; occasionally required to reach overhead, bend, and lift objects of up to 15 lbs. Complex communication, thinking, and analysis required.

WORK ENVIRONMENT:

  • Generally, works in an office environment. The noise level in the work environment is usually moderate. However, may be required to visit production sites and exposed to outdoor or manufacturing elements.

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