CRM Specialist

7 days ago

Toronto, Ontario, Canada Sunwing Vacations Group Full time

About Us:

The Opportunity:

Under Sunwing Vacations, we are looking for a CRM Specialist to join us in making vacation dreams come true. As the CRM Specialist, you will be responsible for the end-to-end delivery of promotional and triggered CRM campaigns. You will also manage customer data and utilize marketing technology platforms to build target audiences and deploy campaigns. The position reports to the Marketing Operations Manager and will be located in Toronto, ON.

What You'll Do:

  • Communicate with various brand teams and the Marketing Operations Manager to understand campaign briefs, deploy campaigns, and report any potential issues
  • Carry out full testing on digital messaging for functions and rendering quality across all clients, and manage approval processes and campaign scheduling
  • Assist with daytoday CRM marketing activities including, but not limited to, campaign setup, tagging, QA, scheduling and deployment of onetime, recurring, triggered and dynamic contentdriven campaigns
  • Closely monitor campaigns postdeployment to validate completion and deliverability
  • Track effectiveness of all CRM marketing efforts and provide recommendations on operational process
  • Resolve errors with campaign execution that may occur during and postdeployment
  • Enforce and communicate preestablished deadlines and processes for campaign requests
  • Manage campaign set up from design, creation, testing and then deployment
  • Use project management tool to track the progress of campaign deployments
  • Create or update existing standard operating procedures (SOPs)
  • Maintain and update documentations related to campaign deployment or other CRM marketing activities

What You'll Need:

  • Minimum one (1) year of experience in a related field
  • Postsecondary education in Marketing or a related field
  • Working knowledge of marketing automation platforms (proficient in Salesforce Marketing Cloud a plus)
  • Handson experience with HTML and CSS
  • Ability to work under tight deadlines
  • Strong attention to detail while working on multiple campaigns simultaneously
  • Effectively communicates work effort and time to completion needed for all tasks/projects
  • Excellent interpersonal skills

What We Offer:

  • Remote and/or Hybrid Work Opportunities
  • Great travel perks
  • Goodlife Corporate Discount
  • Comprehensive benefits package
  • RRSP Matching Program
  • Growth opportunities
  • Free Parking
  • Open concept, collaborative workspace
  • Fresh Café with delicious snacks and meals at a subsidized price
  • Opportunity to give back through our social responsibility initiatives


Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team.

Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions.

Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well.

Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.

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