Account Director
2 weeks ago
Company Description
We are Dentsu. We innovate the way brands are built. That means we do things differently so they're better than before. In this way, we make our clients' most important marketing assets—their brands—win in a changing world.
Dentsu is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in Media, CRM, and creative communications services.
Dentsu is headquartered in London and operates in 145 countries worldwide with more than 50,000 dedicated specialists.
As the designated leader, you are able to help generate ideas based on insights and your knowledge of your client's needs and the marketplace.
You know how to manage assignments creatively and effectively, making the best use of resources within and outside the agency.
You are the day-to-day lead person on the account and a key point of contact for the client. Your job carries significant financial responsibilities. You actively maintain and grow strong mid and senior-level client relationships.Accountabilities:
- Accountable for outputs and the development of account supervisors for assigned group of client(s) to improve campaign process to improve and achieve client goals.
- Coaches team to develop planning strategies that maximize media dollars and media efficiency.
- Drives employee retention by providing feedback to the Leadership and HR team to help retain top talent in Canada.
- Leads the strategic positioning, segmentation initiatives and in areas of holistic program planning and communications idea generation/execution.
- Grows the sophistication of the team's media knowledge, expanding into data and technology.
- Identifies development areas in team members to help achieve and drive their performance goals for the year.
- Supports the media buying teams throughout campaign activation process to maintain performance and resolves any campaignrelated issues.
- Facilitates the implementation of quality control processes and systems across client groups.
- Briefs partner agencies on strategic implementation needs and roles of specific communication channels; uses specific examples that relate to your brands, retail environments, and competitive set with real or estimated metrics for success to help clients and other partner agencies understand how to communications strategy comes to life.
- Prepares reporting documentation for clients demonstrating the strategy and rationale executed to deliver on campaign goals.
- Instils a highperformance, datadriven, continuous improvement culture within a shared service organization.
Qualifications
- Postsecondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
- A minimum of 5 years of media planning experience focused on All Media Channels and a minimum of 3 years' experience leading a team.
- Influential senior people leader with the ability to lead, coach and develop and retain top talent while addressing performance.
- Knowledge of bid management, campaign management and optimization process with key Data, Supply and DSP partners.
- Previous experience with support new business efforts at the Network or brand level.
- Ability to instill confidence and manage expectations with internal and external stakeholders.
- Advanced analytical skills and proficient with numbers and budgets to illustrate client business objectives.
- Strong negotiation, presentation and people skills.
- Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP), Outlook, PowerPoint, etc.
- Must be able to collaborate with crossfunctional teams and multiple stakeholder
Additional Information
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