Shopper Insights

2 weeks ago

Montreal, Quebec, Canada Kenvue Full time

Shopper Insights & Activation Manager, Regional Drug W

Description

Kenvue, part of the Johnson & Johnson Family of Companies (Kenvue), is currently recruiting for:
Senior Shopper Insights & Activation Manager, Regional Drug

This position reports into Customer Leader, regional Drug and is based in Markham or Montreal. Remote work options may be considered on a case-by-case basis and if approved by the Company

Who we are


At Kenvue, part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care.

Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S and BAND-AID —are category leaders trusted by millions of consumers who use our products to improve their daily lives.

Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers' hearts and homes.

Join us in shaping our future-and yours. Watch us here.

What will you do


The
Senior Shopper Insights & Activation Manager will be an authority on how to connect with the drug channel shopper, with special attention on the Quebec Market.

In partnership with Team Lead/s and Account Manager/s, this role will uncover and leverage consumer, category & customer insights as a competitive advantage to elevate strategic conversations and drive sustainable growth.

Key Responsibilities

  • Develops deep understanding of marketplace (focus on Quebec Region), consumer path to purchase, competitive landscape and retailer priorities to inform 3year operating plan/strategy
  • Crosscommercial lead on behalf of Drug Team, for priority category/shopper initiatives; ensuring strong communication & alignment between Account Managers, Brand & external Customers
  • Uncovers category insights and customer/regional opportunities, working across partners endtoend to bring to life
  • Leverage multiple sources of data to connectthedots; shaping insights into specific action through compelling story telling
  • Advanced utilization of Tools and Insights: Nielsen and customer POS, Loyalty Card data, Panel data, Shopper insights, Assortment tools
  • Customerfacing; leads external relationships with the Marketing departments at select Retailer Partners
  • Brings expertise & insight externally, in agreement with the Team Lead/Account Manager.
Qualifications

What we are looking for
Required Qualifications

  • A University degree is required, preferably in Business, Sales, Marketing or another related field
  • Minimum 5 years of CPG experience required; 2+ in Category Management or Shopper Insights
  • Ability to develop and demonstrate creativity/new ideas that challenge the status quo
  • Proven ability to translate data from multiple sources to insights, with purposeful story telling
  • Experience adapting brand strategies into channel/customer strategies in a simple and practical way.
  • Experience uncovering opportunities using Category Management principles
  • Collaboration & communication across multiple functions
  • Excellent interpersonal and collaboration skills
  • Effective presentation, and influencing skills
  • Results driven; ability to maintain focus and make decisions in ambiguous circumstances
  • Demonstrated ability to develop an internal and external network; effective at partnership management & strategic influencing.
  • Proficient in project management and financial analysis, including P&L management
  • Ability to travel up 10%
Desired Qualifications

  • Given the focus on the Quebec region, bilingual (English & French) is strongly preferred
  • Advanced Analytical capabilities, including proficiency in Excel
  • Expertise in ACNielsen databases and category management fundamentals
  • Working knowledge of Tableau & loyalty card data is strongly preferred
  • Foundational knowledge of consumer research methodologies and digital levers as part of the marketing mix

What's in it for you

  • Competitive Benefit Package
  • Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More
  • Learning & Development Opportunities
  • Employee Resource Groups
Diversity and inclusion are central elements of the shared culture across the Johnson & Johnson Family of Companies.

Attracting, developing and retaining a workforce that reflects the diversity of our customers and communities is essential to our success.

We are committed to providing a respectful, inclusive and accessible work environment where all employees have the opportunity to achieve their potential.

Primary Location NA-CA-Ontario-Markham

Other Locations NA-CA-Quebec-Montréal

Organization Johnson & Johnson Inc.

Travel Yes, 10 % of the Time

Job Function Market Research

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