Go-to-market Manager

2 weeks ago

Montreal, Quebec, Canada Beiersdorf, Inc Full time

Go-to-Market Manager - Nivea (Face and Cleansing)
(Sales Strategy / Category Management / Revenue Growth Management)


As part of our dynamic Canadian Shopper & Customer Marketing team, the Go-To-Market (GTM) Manager contributes to the growth of our retail activities by using appropriate and innovative commercial strategies and propel our brands to market leadership.

Your main responsibilities in this role would be to:

  • Develop and communicate commercial strategies by channel, including listing priorities, generic planograms, distribution and promotional target setting including brand trade spend analysis and recommendations (collaboration with key account teams to maximize relevance)
  • Collaborate with Sales and Marketing to develop and execute brand and portfolio strategies for
    Nivea Face and Cleansing:
  • Act as an instrumental contributor in the development and deployment of sales strategies including new and existing channel expansion
  • Leverage P&L and POS data to influence product and customer mix, and drive brands revenue and profit
  • Analyze the market and recommend the best pricing strategy for each brand and franchise
  • Partner with marketing teams to identify assortment opportunities and white spaces for each category
  • Lead the creation of retailer sellinstories and customer plans that drive total category growth
  • Be the face of category and shopper insights to retailers
  • Partner with the sales team/retailers on POG recommendations
  • Annual planning lead for 4Ps, including full category review
  • Develop gift set and promo pack strategies
  • Collaborate regularly with sales and shopper activation teams including contribution of insights and analytics to the S&OP process, promo evaluation and ad hoc projects or requests
  • Collaborate to maintaining and updating tools, including but not limited to, market results dashboards, promo evaluation tool, assortment tool and others
  • Develop and present the periodic market performance analysis, incorporating new or updated insights from sources other than Nielsen MarketTrack

Do you possess

  • A BSc/BA in Business Administration
  • 8+ years of similar experience at a consumer products company in Category Management, Sales and/or Marketing
  • Strong business analytics skills and able to develop key insights and action plans
  • Proven experience with business partnerships and effectively building relationships amongst crossfunctional teams such as Supply Chain, Finance, Marketing, Sales and the leadership team.
  • Strong communication skills both written and verbally with emphasis on being comfortable building and delivering effective PowerPoint presentations
  • Must enjoy working in systems and analysing data with solid working knowledge of Nielsen tools, JDA Space Planning and Microsoft Office (advanced Excel)

Experience, skills and competencies that lend themselves to this role


We know that experience comes in all forms and we're not necessarily looking for individuals who can hit the ground running ('check all the boxes') but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.


A welcoming workplace that offers personal and professional growth for all individuals

At Beiersdorf, you'll find:

  • A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
  • Nimble teams that enjoy challenging work and the ability to make an impact
  • A dynamic community of lifelong learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
  • A purposeled company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
  • A collaborative culture that leads with care, trust, simplicity and courage

Unique benefits that consider the whole person
We understand that you have a life outside of work, and we support you with unique benefits including:

  • Generous and flexible vacation policy
  • Summer Friday hours
  • Comprehensive Wellness and Benefits program
  • Growing number of Employee Resource Groups or affinity groups to foster meaningful connections and belonging with other colleagues
  • Dynamic work model a hybrid of inoffice collaboration and remote focused work days

Caring for skin means caring for people.
It all started with a pharmacist and a dream 140 years ago.

Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin, Elastoplast and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience

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