General Manager

2 weeks ago


CarletonsurMer, Quebec, Canada Canadian Co-operative Wool Growers Limited Full time

About Canadian Co-operative Wool Growers Limited:

The Canadian Co-operative Wool Growers Limited (CCWG) was established in 1918 by the sheep industry as a national system of collecting and marketing its members' wool on a cooperative basis.

It markets approximately 3 million pounds of raw wool each year from producers all across Canada with a mandate to market wool at the top price it deserves while operating the business efficiently to maximize returns to the wool producer.

In addition to handling wool, the Co-operative operates Livestock Supply retail outlets nationwide, along with a Real Wool Shop at Carleton Place, and an annual magazine and catalogue of livestock supplies.


The Role:


Reporting to the Board of Directors, the General Manager will lead CCWG into the second centennial year managing the nationwide Co-operative operations consisting of 30 collection depots and 6 retail outlets.

They will oversee various aspects such as financial management, stakeholder relations, business development, and operational efficiency, mentoring a staff of 8 direct reports.

The General Manager will work closely with the Board of Directors to develop and implement long-term strategies that drive growth, profitability, and sustainability.


Duties & Responsibilities:

Strategic Leadership

  • In collaboration with the Board of Directors, developing and communicating the Cooperative's strategic longterm goals, objectives, plans and policies.
  • Leading the execution of strategic initiatives to drive growth and enhance the Cooperative's competitive position in the market.
  • Overseeing the nationwide Cooperative operations, providing leadership and direction to the head office staff and retail managers, managing performance to meet operational targets.
  • Thinking outside the box to foster a culture of innovation and continuous improvement.
  • Researching creative ways of growing the Cooperative by seeking guidance from the Board of Directors and community partners.
  • Ensuring compliance with the Canadian Cooperative Act, Charter and policy bylaws.
Financial Management

  • Partnering with the Corporate Accountant to oversee the financial performance of the Cooperative, including budgeting, forecasting, and financial reporting. Preparing a comprehensive budget for Board approval.
  • Ensuring sound financial practices and controls are in place to safeguard the Cooperative's assets and optimize financial outcomes.
  • Maintaining accurate financial records and reports to facilitate yearend auditing processes.
  • Assessing essential performance indicators, pinpointing areas for costefficiency improvements and revenue enhancement.
  • Implementing comprehensive strategies for capital asset management, ensuring alignment with organizational goals.
Stakeholder Relations

  • Building and maintaining strong relationships with the Board, Executive Committee, Shareholders, suppliers, producers, farmers and customers. Addressing their concerns and ensuring their needs are met effectively.
  • Acting as the primary spokesperson for the Cooperative, representing its interests to external stakeholders and the public. Attending industry events and engaging with community partners such as the Canadian Sheep Federation and Canadian Sheep Breeders Association.
  • Cultivating partnerships across the United States, United Kingdom, and Australia, including the International Wool Textile Organization and Global Sheep Forum. Staying informed about market trends, advancements in production, new product offerings from suppliers, and participating in trade shows.
  • Serving as the key liaison between the Board of Directors and Shareholders to foster transparency and informed decisionmaking. Communicating industry updates, emerging trends and new developments. This includes organizing the Annual General Meeting.
  • Participating in monthly Board meetings and providing progress reports on the performance of the wool depot and retail operations, actively seeking guidance from the Board to address any matters within the Cooperative.
  • Establishing an effective system of communication throughout the Cooperative and head office. This includes holding regular meetings with the employees, visiting retail outlets, and seeking input from the Board of Directors and Shareholders.
Business Development

  • Pursuing domestic and global markets to identify new sales channels for wool products. This includes conducting a market analysis for wool export opportunities.
  • Supporting business growth within the sheep industry by exploring diversification beyond wool. Monitoring market trends, competition, and industry developments.
  • Exploring opportunities for bulk equipment purchases to enhance operational efficiency among the retail outlets.
  • Identifying and capitalizing on new business opportunities in alignment with strategic objectives. Negotiating partnerships and agreements to broaden the Cooperative's market presence.
  • Leading initiatives to rejuvenat


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