Marketing Manager

2 weeks ago

Kingston, Ontario, Canada Canada Royal Milk Full time

About the Company
Canada Royal Milk is a member of the Feihe International group of companies, Asia's number one infant formula brand.

Canada Royal Milk is the only producer of infant formula in Canada, manufacturing quality products from Canadian cow and goat milk, ensuring the highest quality and nutritional value for our customers.

We are an international company with a multicultural workforce that is committed to diversity and inclusion. Our team members value and embrace different perspectives and new ideas.

What We Offer
The opportunity to build and grow a progressive company, competitive wages, and extended health benefits.

What We Look For
Curiosity, commitment to learning, and a winning mindset.

Position Summary
This position reports directly to the General Manager, with accountability across the company.

Job Requirements
Applicants must be legally entitled to work in Canada and have strong English language skills.

The ability to read and understand written English and communicate in English both spoken and in writing is a requirement of the job.


Education:
Degree in marketing, advertising, sales, business administration, or equivalent

Experience: 3-5 years of experience as a brand/marketing manager

Website Management: 2 years

Marketing Management: 3 years

  • Digital marketing: 4 years (preferred)
  • Social media management: 4 years (preferred)

Key Duties and Responsibilities
Leadership

  • Responsible for developing an annual comprehensive marketing plan with targeted goals, objectives, methods, quantifiable outcomes, and timelines which will achieve budgeted goals
  • Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
As the department evolves, will be responsible for the supervision, coaching and development of direct reports

Project Management

  • Lead multiple stakeholders in development and execution of key projects.
  • Share updates and challenges and establish timelines and processes.
  • Develop, implement, and coordinate short and longterm marketing strategies and campaigns to increase brand awareness of our products and services ensuring communications are consistent with branding and messaging.
  • Collaborate with external partners and / or marketing firms on specific projects and initiatives
  • Manage project budgets including issuing of PO's, purchase commitment authorizations, invoicing, billing, and reconciliation.
  • Manage Ad hoc project requests
Content Management

  • Design for a wide spectrum of products and media including websites, advertisements, displays, corporate communications, as well as internal support documents
  • Collaborate with internal stakeholders and agencies to develop and execute marketing materials and activities
  • Maintaining website while working on developing content as required
  • Support the Sales and Customer Service teams by creating and maintaining tools / documents for customer use
Analytics and Insights

  • Establish a system to monitor effectiveness of marketing, sales, and advertising strategies
  • Develop trackers and reporting for new and current items, competitors, distributers and leads
  • Leverage multiple data sources to uncover insights and trends.
Manages special projects and other duties as assigned

Working Conditions
The standard office hours are Monday through Friday, 8:30 am to 5:30 pm. Most of the work occurs during regular weekday office hours. However, as an international company with continuous 24-7 operations, hours of work involved may vary to accommodate business needs. Flexible hours are required and may include evening and week-end hours from time to time.


As a dairy processor and infant formula manufacturer, CRM strives to exceed regulatory requirements for food safety, quality, hygiene, and good manufacturing practices.

All employees who enter the processing areas for any reason must comply with all food safety protocols in addition to health and safety best practices.


Most work is performed in an office environment, with some requirements to work in other areas of the facility as needed.

While performing the duties of this job, the employee is regularly required to sit.

The employee frequently is required to walk; use hands to finger, handle or feel; reach with hands and arms; and talk or hear.

The employee is occasionally required to stand.

The employee must frequently lift or move objects up to 10 pounds and occasionally lift or move objects up to 25 pounds.


Covid-19 Vaccination Policy

Commitment to Diversity & Inclusion
If we can make this easier through accommodation in the recruitment process, please contact us at via Isarta.

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