Marketing Advisor

1 week ago

Toronto, Ontario, Canada Sun Life Financial Full time

You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you.

Your leaders will inspire and help you reach your potential and soar to new heights. Discover how you can make a difference in the lives of individuals, families and communities around the world.


The Campaign Automation Specialist is passionate and eager about learning, growing, and building a career in enterprise marketing management and automation.

They utilize data and technology to solve problems, work collaboratively with partners across the organization as well as external partners and use their knowledge of marketing automation platforms in a consultative nature during design and their expertise for execution.

The role requires strong knowledge on databases and working with data, basic to intermediate programming and troubleshooting, requirement gathering and analysis and attention to detail.


The ideal candidates are comfortable working in a fast-paced, innovative, and tech-savvy environment and are passionate about digital marketing and automation.

They possess strategic thinking ability, aptitude, and a desire to learn new skills and tools as this role provides great learning opportunities on enterprise marketing management with advanced marketing automation platforms and industry leading best practices.

This is a fixed term position for approximately 12 months, it offers 3 weeks vacation annually and partial benefits.

Plan, set up, and execute digital campaigns in accordance with the strategy and objectives of campaign stakeholders

Work in partnership with internal and external stakeholders to leverage personas, customer journeys and data strategies to develop and implement marketing automation programs

Gather, document, and help form business requirements, key performance indicators, and other functional and technical requirements

Create high quality client experience through use of digital channels, interactive journeys and triggered engagements

Support stakeholders and third parties throughout the campaign implementation process

Interact frequently with stakeholders via phone, email and/or in-person—including interaction with marketers, analysts, web developers, content and creative designers

Design, structure and map data sources for marketing solutions

Some technical writing, report analysis and PowerPoint presentation creation

Understand measurement methodologies, why we need them and when to use them (A/B testing, Test/Control etc.)

Gain hands-on experience working with advanced marketing automation platforms, enterprise-level data structures and complex MarTech integrations

Bachelor Degree in a field with a strong technical core such as Computer Science, Software engineering, Business Analytics, Engineering Science, Statistics, Math, Business Commerce or equivalent working experience

Solid technical foundation (databases (SQL), programming languages (JaveScript), APIs)

Strong understanding of HTML, CSS and other web standards, technologies & protocols

Marketing Automation tool experience (Adobe Campaign, Unica, IBM Watson/Silverpop/Acoustic, Eloqua, Marketo etc.)

Extensive knowledge of Microsoft Office (PowerPoint, Excel, Visio, etc.)

Working knowledge of relational databases and database constructs

Related work experience in Campaign execution and operations, marketing automation, digital communications, database marketing and data analysis

Web analytics, web development, development of landing pages and web forms

Understanding of BI platforms for reporting (Tableau, MicroStrategy etc)

Knowledge of industry standard and best practices for digital and direct marketing contact management (CASL, prioritization etc.)

Marketing resource management tools (Wrike, Workfront etc.)


The Campaign Automation specialist must be able to obtain Government Reliability Status, which includes a 5-year background check, to carry out their day-to-day operations.

Being a member of the Sun Life family, a group of people united by our Purpose:
to help Clients and Employees achieve lifetime financial security and live healthier lives


In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance.

Diversity and inclusion have always been at the core of our values at Sun Life.

A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .


At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work.

Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

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