Content Producer

2 weeks ago


Thunder Bay, Ontario, Canada CBCRadio-Canada Full time

Position Title:
Content Producer (English Services) (On-site)

Status of Employment:
Permanent

Position Language Requirement:
English

Language Skills:
English (First Official Language), English (Reading), English (Speaking), English (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.


Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.


Unposting Date:
:59 PM

This role requires full time on site presence.

Your role

CBC has an amazing opportunity for an individual to join our team in Thunder Bay.

You'll be a leader in the newsroom, assigning, guiding and creating content for our morning radio show, newscasts and video-forward website.

You put audience needs at the centre of your decision-making and are committed to

reflecting stories from Thunder Bay and northwest Ontario in your daily journalism.

You will be setting the agenda every day with an eye to grow our target audience, grow our morning radio show's presence in the region and build lasting relationships within our community, especially with underrepresented groups.

You inspire people to bring out their creative best, pushing them to develop their skills and take risks.

You make story your number one priority, and guide reporters throughout the reporting process, from pitch, to gather, to production.

You understand our different platforms and know how to shape a story so that it sings whether the treatment is video, audio, or digital print.

You are aware of emerging trends around on-demand and live video.

As a multi-platform Content Producer, your primary role is the production of stories across all platforms.

You understand audio, and will work closely with the station's morning radio program _Superior Morning _and the _Up North_ afternoon program with an ear and an eye for on-demand audio and video content.

You are committed to creating a trusting relationship with the morning show host and with the audiences of northwestern Ontario and you focus your daily decision making to ensure _Superior Morning_ and our daily news content reflects the rich diversity of the region.


You are an excellent writer, an experienced journalist and a leader who thrives with high-performance teams and cultivates a positive, inclusive workplace culture.

You can be a mentor to journalists in the early stages of their careers, working with them to develop their skills and confidence in the job.


You are committed to public service journalism, ensuring people in positions of power are held to account, while giving the audience what they need to make up their own minds.

You thrive on pushing breaking news to multiple platforms, with an emphasis on digital and visual storytelling. Nothing makes you happier than working with a team to develop original, enterprise journalism.


You're paying attention to what people are talking about and you look for ways to bring those voices to the table.

You understand that CBC Thunder Bay is a place where conversations start and you want to ensure they're amplified as far and wide as possible by cultivating relationships within the CBC to get our content in front of a national audience.

Work must adhere to CBC journalistic and/or program policies, standards and practices.

There may be wide latitude for initiative, independent judgment and creativity. You must be willing to roll-up your sleeves and do the hard work when needed. You are technically adept, and welcome the opportunity to experiment.

As required, you will perform the following tasks:

  • With the executive producer, help lead the program and team development of the flagship radio programme _Superior Morning_. Coordinate daily content contributions to _Up North_ afternoon show. Conceive and develop story and program ideas and concepts for all platforms.
  • Participate in the preparation of content for local and national audiences including assigning, researching, gathering, writing and/or editing.
  • Coordinate resources and coverage plans for daily content creation, as well as special projects, series, remote broadcasts and streaming content.
  • Frequently contact newsmakers, organizations and community groups to develop a database of ideas for stories and/or programming specials.
  • Provide regular feedback and coaching to experienced and developing journalists.
  • Aid in the critical analysis around story selections, treatment and placement, and feedback on the same.
  • Aid in determining the style, pace, tempo, line-up and format of digital material and programs.
  • Select, re-write and/or

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