Senior Product Manager, Store

1 week ago


Burnaby, British Columbia, Canada Vitacore Industries Full time

Vitacore Industries has always had protection of our healthcare workers and the planet in mind when innovating the best of technology to everything we do.

Founded in 2020 at the start of the pandemic, Vitacore's team of scientists, engineers, and business leaders set out on a mission to help frontline healthcare workers stay safe.

Taking care of our beautiful planet, and the environmental impacts of everything we create and is a guiding principle from inception to product launch.

As Vitacore rapidly expands into new product lines and markets, we are looking for talented individuals to join our team to help create a larger impact in healthcare, recycling and more.

We are seeking a visionary Senior Product & Marketing Manager to lead our products and marketing strategies.

This role requires a leader who can inspire cross-functional teams, identify market opportunities, and develop compelling marketing initiatives to achieve business objectives.


Product Strategy and Development:
Lead the development of innovative product strategies aligned with company goals and market trends.

Collaborate closely with Sales and Operations teams in the development process, gathering input and feedback to inform product decisions and enhance go-to-market strategies.

Define product roadmaps, prioritize features, and oversee the entire product development lifecycle.

Conduct market research and competitive analysis to identify product opportunities, optimize existing offerings and position products for maximum customer value.

Manage project timelines, budgets, and resources to ensure timely and successful product launches.
Define key performance indicators (KPIs) and track product performance against established metrics.

Marketing Strategy and Execution:
Develop and execute comprehensive marketing plans to drive brand awareness, customer acquisition, and revenue growth.

Oversee the creation of marketing collateral, digital assets, and sales enablement tools to support product launches and ongoing marketing campaigns.

Create and deploy new product training for internal and external stakeholders that will enable effective product marketing, sales, and after sales service and support.

Utilize data-driven insights to optimize marketing performance and ROI across various channels including digital, social media, email, events, and traditional advertising.

Examine and analyze product line performance, including sales per SKU and profitability, to identify areas for improvement and optimization.

Inspire and mentor a high-performing team of business analysts and creative professionals.
Foster a culture of collaboration, innovation, and continuous improvement within the product and marketing teams.

Communicate effectively with senior leadership to provide regular updates on product and marketing initiatives, performance metrics, and strategic recommendations.

Bachelor's degree in Marketing, Business Administration, or related field.
MBA highly valued.

Proven experience (5 years) in product management, marketing, or related roles, with a track record of driving successful product launches and marketing campaigns.

Deep understanding of product development processes, market research methodologies, and marketing best practices.
Strong analytical skills and proficiency in data analysis tools and techniques to inform decision-making.
Excellent leadership and communication skills, with the ability to inspire and influence cross-functional teams and senior stakeholders.
Creative thinker with a passion for innovation and a customer-centric mindset.
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