Marketing Specialist, Commercial Programs

1 week ago

Vernon, British Columbia, Canada Kal Tire Full time
The

Marketing Specialist

,

Commercial
***
Programs is a dynamic role responsible for planning, implementing, and growing commercial (B2B) marketing programs intended to grow sales and market share across Canada. Actively collaborating with store operations and commercial sales leaders, this role is critical in executing and enhancing loyalty programs, lead generation & customer growth campaigns, sales materials and promotions, and business events to drive sales & ROI of marketing investments.

The

Marketing Specialist, Commercial
***
Programs is a cross-team facilitator that helps interpret, plan and coordinate the delivery of commercial marketing programs. They work to ensure alignment across teams and departments, and act as an interface between marketing, sales and store operations teams.

In this role, you'll get to:

  • Scale: grow local campaigns' impact through working with and influencing cross-functional stakeholders including product, marketing, sales, etc.
  • Test and Analyze: identify new opportunities through analyzing program & campaign performance, experimenting and benchmarking.
  • Work with independence and ownership: you will get goals and projects you oversee
  • Challenge anything: data matters, not opinions, seniority, or common knowledge

Success Looks Like

  • You quickly build an understanding of our markets and our customers, their motivations and goals, and you know how to speak to them in a way that resonates.
  • You can think big picture and imagine how various elements or channels of a campaign can come together to achieve your goals and know the metrics you'll track to test your assumptions.
  • You are obsessive about hitting your numbers and helping the sales and store teams hit theirs.
  • You move fast and effectively you know growth comes from your ability to move rapidly from strategy to execution, testing and refining as you go.
  • You are handson writing, contributing but can also lead a team of internal or external resources, providing clear direction and feedback.

Core Responsibilities

Marketing

Campaign &

Program Management

  • Oversee management and growth of commercial loyalty and membership programs, including Kal Pro+.
  • Take initiative in researching, proposing, and championing new and better ways of communicating messages and brand value to commercial prospects & customers.
  • Develop and lead execution of campaigns including segmentation, creative production, campaign measurement and reporting, and sales follow up activities.
  • Lead execution of multichannel campaigns through to completion including lead generation, promotions, accountbased marketing (ABM), referral programs and other nurturebased approaches.
  • Track program results and provide reporting of all programs.
  • Conduct postprogram evaluations with the ability to identify improvements for optimal process flow.
  • Stakeholder Management: ensure that program initiatives meet leadership and/or customer expectations, timely communication/escalation to leadership.
  • Ensures management team is informed on programs status and risks, and manage initiative related escalations to resolution.
  • Identify and make recommendations for new opportunities to enhance existing program offerings.
  • Manage financial budgets related to loyalty or membership programs.

Commercial Content

Development

  • Identify content opportunities to support commercial campaigns and programs.
  • Create and write commercial content that is on message and brand for all channels.

Marketing Department Support

  • Maintain Kal Tire image & brand standards for commercial store & digital signage, and showroom/layout plans in conjunction with Retail Marketing.
  • Liaise with internal partners and outside vendors to provide highquality direction in project execution.
  • Provide support to national & local marketing programs as needed.
  • Other duties as requested.

Work Exper

ience

  • Minimum of 3 years of experience in a businesstobusiness marketingrelated role (client or agency).
  • Experience managing marketing programs, preferably membershipbased or with loyalty structures.
  • Experience developing & implementing multichannel communication plans for both lead acquisition and customer retention.
  • Strong working knowledge of marketing principles & a passion for the work.

Knowledge,

Skills

and Abilities

  • Strong understanding of marketing analytics and marketing program measurement.
  • Understanding of B2B lead management principles.
  • Intermediate knowledge of MS Office suite: Outlook, Word, Excel, PowerPoint.
  • Comfortable working in a fastpaced and demanding environment.
  • Experience working with CRM systems.
  • Relationshipfocused individual with an ability to collaborate effectively with all stakeholders including suppliers, internal departments, and store personnel.
  • Strong multitasking skills & experience managing multiple timesensitive projects and compet

  • marketing specialist

    1 week ago

    Vernon, British Columbia, Canada President Global Homes Ltd. Full time

    Durée de l'emploi: PermanentLangue de travail: AnglaisHeures de travail: 40 hours per weekEducation: Expérience: EducationCollege/CEGEPWork settingUrban areaTasksConduct comparative research on marketing strategies for industrial and commercial productsPrepare reports, research papers, educational texts or articlesAssist in the preparation of brochures,...

  • Market and Product Development Specialist, Engineered Wood

    2 weeks ago

    Vernon, British Columbia, Canada Tolko Industries Full time

    Market and Product Development Specialist, Engineered Wood (EIT) Vernon, British Columbia Our Market and Product Development Specialist, Engineered Wood is a vital member of Tolko's marketing and sales team. This role actively supports Tolko's market growth objectives through innovation, product development and superior customer service. If you...

  • Retail Merchandiser

    2 weeks ago

    Vernon, British Columbia, Canada Acosta Sales & Marketing Full time

    LocationIL - VERNON HILLSMerchandiser - Retail Projects - Part Time (No weekends or evenings)ActionLink is a premier retail marketing solutions company whose mission is connecting people with the innovative technology brands they love We offer competitive starting pay and career growth opportunities across a variety of client accounts and programs.Our team...

  • Financial Planner, Investment Specialist

    2 weeks ago

    Vernon, British Columbia, Canada Scotiabank Full time

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: Please be advised that our Careers site will be unavailable from November 28 at 12am ET to November 29 12am ET for scheduled system maintenance. Requisition ID: 189618Join a purpose driven winning team, committed to...

  • Product Specialist

    1 week ago

    Vernon, British Columbia, Canada Great West Equipment Full time

    Product SpecialistGreat West EquipmentSucceeding in business is about more than selling great products. If you want to make a real impact, you have to provide something special to the community, and make accountability and integrity your number one priority.We're Great West Equipment, and we do just that. We're a privately owned heavy equipment machine...

  • Accounts Payable Specialist

    2 weeks ago

    Vernon, British Columbia, Canada HRPivot Full time

    Karen Kane is a well-established apparel brand that has been manufacturing women's apparel for nearly 45 years. We're a certified B Corp brand and have experienced rapid growth in recent years through ecommerce while continuing to have successful long-lasting relationships with major stores like Nordstrom and Bloomingdale's. From our start, our company has...

  • Event & Marketing Coordinator

    1 week ago

    Vernon, British Columbia, Canada Nature's Fare Markets Full time

    Event & Marketing Coordinator We are seeking a highly organized and experienced Events & Marketing Coordinator to join our dynamic team. The ideal candidate will have a passion for health and wellness and a background in managing consumer events. This individual will be a creative, well-rounded marketing professional with at least 2 years of marketing...

  • Online Order Pick-up Specialist

    1 week ago

    Vernon, British Columbia, Canada Best Buy Full time

    Are you passionate about working with people and technology? We are hiring immediately for an Online Order Pick-up Specialist, which we call a Product Fulfillment Specialist at Best Buy. As an Online Order Pick-up Specialist, you will provide a quick and easy online order pick-up experience.No experience required, we will equip you with the skills and...

  • Behavior Program Manager

    2 weeks ago

    Vernon, British Columbia, Canada Avature Full time

    Behavior Program Manager - Applied Behavior Analysis (MA Required) General information Press space or enter keys to toggle section visibility City: State: California Team Clinical Services Working time Full- Time Description & Requirements Press space or enter keys to toggle section visibility Description Company Description Intercare Therapy...

  • Thd Half Program

    1 week ago

    Vernon, British Columbia, Canada gofor Full time

    For this opportunity the delivery partner will be used on an on call basis as needed by the customer.Who is gofor?gofor is a tech and last mile delivery company. We partner with independent contractors to complete deliveries. We service customers in Canada and the USA.As a gofor delivery partner, you can take control of your life and build a business you're...

  • CRM Operations Manager

    1 week ago

    Vernon, British Columbia, Canada Kal Tire Full time

    Description Manager, CRM Operations Role Details The Manager, CRM Operations brings commercial sales and marketing experience to lead CRM product development as the voice of the business. Working closely with business stakeholders, this role is responsible for guiding the development, implementation, and maintenance of CRM product enhancements that...

  • Legal Counsel

    1 week ago

    Vernon, British Columbia, Canada Kal Tire Full time

    Legal CounselVernon, BCRole DescriptionReporting to the General Counsel, the Legal Counsel will serve as a key strategic partner to our business team members, providing practical legal advice with a strong focus on supporting business objectives. The Legal Counsel will be responsible for managing a diverse portfolio of legal matters critical to Kal Tire's...

  • Commodity Checker/ Counter

    2 weeks ago

    Vernon, British Columbia, Canada Emterra Group Full time

    Commodity Checker/ Counter Vernon, BC Full-time $18.00-$20.00/hour Jobdescription Emterra Group is a leader inproviding integrated recycling resource management and waste disposal solutionsto the industrial, commercial and institutional (ICI) sectors andmunicipalities throughout Canada. Our view of waste management means maximizingrecycling and waste...

  • Project Manager

    1 week ago

    Vernon, British Columbia, Canada Tekmar Control Systems, Inc Full time

    The Watts Water Technologies family of companies designs and manufactures products that promote the comfort and safety of people and the quality, conservation and control of water used in commercial, residential, industrial, and municipal applications. Tekmar, a brand of WATTS is a leading manufacturer in hydronic heating controls, engineering, designing,...

  • VP of Buying/

    1 week ago

    Vernon, British Columbia, Canada Fashion Nova Full time

    ROLE OVERVIEW The Vice President of Buying will set the overall strategy and merchandise direction for the category. You will develop the buying and selling strategies that will maximize the Company's performance and profitability. You will determine the product lines and merchandise to be sold in the category online and in-stores. Working with multiple...

  • Vice President, Brand

    2 weeks ago

    Vernon, British Columbia, Canada Women in Retail Leadership Circle Full time

    Fashion Nova is an inclusive fashion-forward and trend-driven apparel and lifestyle brand that celebrates all dimensions of confidence. We use our platform to spread positivity with brands for women, men, curve, luxe, sport, swim, beauty, and kids. We are obsessed with creating the best experience available for our customers and employees. Fashion Nova was...

  • market development manager

    2 weeks ago

    Vernon, British Columbia, Canada Qualicare Home Care Full time

    Education: Bachelor's degreeExperience: 3 years to less than 5 yearsBudgetary responsibility0 - $100,000TasksEstablish distribution networks for products and servicesHire, train, direct and motivate staffManage contractsPlan and control budget and expendituresDirect and evaluate establishments and departments that maintain media relations on behalf of...

  • market development manager

    1 week ago

    Vernon, British Columbia, Canada Qualicare Home Care Full time

    Education: Expérience: EducationBachelor's degreeBudgetary responsibility0 - $100,000TasksEstablish distribution networks for products and servicesHire, train, direct and motivate staffManage contractsPlan and control budget and expendituresDirect and evaluate establishments and departments that maintain media relations on behalf of businesses, governments...

  • chef

    1 week ago

    Vernon, British Columbia, Canada Haveli Indian Cuisine Full time

    Work Term: PermanentWork Language: EnglishHours: 40 hours per weekEducation: Secondary (high) school graduation certificateExperience: 2 years to less than 3 yearsWork settingFormal dining roomRestaurantRanks of chefsChefTasksMaintain records of food costs, consumption, sales and inventoryAnalyze operating costs and other dataDemonstrate new cooking...

  • Maintenance Manager

    2 weeks ago

    Vernon, British Columbia, Canada DCT Chambers Trucking Full time

    Chambers Transportation Group Ltd. (CTG) is seeking a full-time Maintenance Manager based in Vernon, BC.The position reports to the General Manager based in Vernon, BC. The Maintenance Manager is responsible for the oversight of DCT Chambers Trucking and Langley Freight Lines maintenance program. The equipment under this position's influence is comprised of...