Communications Coordinator

UBC Sauder School of Business is one of the world's leading business faculties. The school consistently ranks among the top 100 in the world and is recognized internationally for excellence in research and learning, an outstanding faculty and unmatched global partnerships. A collaborative and respectful culture within which all members of our community can thrive is a key principle in our strategic plan, and one that underpins our educational mission.

We acknowledge that UBC Sauder at the Vancouver Campus is situated within the traditional, ancestral and unceded territory of the Musqueam. We acknowledge that UBC Sauder at the UBC Robson Square is situated on the traditional territory of the Musqueam, Squamish and Tsleil-Waututh.

The UBC Sauder Undergraduate Program Office administers the Bachelor of Commerce program, which enrolls approximately 4,000 students in 10 academic specializations. The Undergraduate Office is responsible for marketing and recruitment, administration of broad-based admission for the selection of qualified candidates, scheduling, student orientation and transition, registration and evaluation of business courses, academic advising, awards and scholarships, academic promotion and graduation and coordination of exam scheduling. In addition, the office is responsible for the overall policies and procedures for participation in Commerce Study Abroad and Exchange programs at over 60 leading universities in more than 30 countries.

Under the general direction of the Associate Directors in the Undergraduate Office (UGO), the Communications Coordinator implements integrated communication portfolio to promote the Bachelor of Commerce (BCom) program to prospective local, national and international students, their parents and counsellors, to engage current students and to effectively deliver relevant information to UBC Sauder faculty and employees. Works collaboratively with the UBC Sauder Marketing and Communications unit (MarCom) and university communications units to deliver relevant messages to prospective and current students.

Organizational Status
Reports to the Associate Director, Academic Services in the Undergraduate Office. Works closely and collaboratively with other Associate Directors on all communications outreach for prospective and current BCom students. Works closely with other members of the UGO as well as with other UBC Sauder business units, division chairs, instructors, divisional assistants, dean's office and numerous UBC departments and services (e.g., Enrolment Services, Faculties of Arts, Science, Engineering, etc.) in support of the Undergraduate Office's mission to attract and retain outstanding students to the Bachelor of Commerce (BCom) program, engage and inform current BCom students throughout their educational career and foster a supportive community of faculty, employees, students and alumni.

Work Performed

• Develops and executes integrated communications portfolio for the BCom program, ensuring consistent branding and aligned messaging as set by the UBC Sauder Marketing and Communications.
• Creates, implements, and evaluates the content for current and prospective students, such as the myBCom website, digital signage, myBCom bulletin, e-newsletter, presentations.
• Proactively enhances the usability of the website by continually assessing the elements of the site and ensures consistency with the UBC Sauder website style guides, templates and branding.
• Ensures that all communications activities are in alignment with the strategic communications plan and the goals of the Undergraduate Office and deliver a consistent message.
• Responsible for the editorial content and delivery of a variety of print and web-based communication vehicles for identified audiences.
• Works with the Undergraduate Office team and other UBC Sauder units (e.g., Marketing and Communications, Canaccord Learning Commons, UBC Sauder Hari B. Varshney Business Career Centre, etc.) to ensure content is coordinated amongst UBC Sauder social media channels.
• Manages myBCom website and updates BCom admissions related content in the main UBC Sauder website.
• Researches and develops content for the traditional and online media to promote the BCom program and BCom student successes through UBC Sauder and campus-wide channels in partnership with the Marketing and Communications team.
• Creates and manages the Undergraduate Office's editorial calendar, ensuring that student communications are streamlined and delivered through the most effective communications channels, and using academic systems to accurately identify student populations to provide information that is relevant to their program of studies.
• Monitors and analyzes effectiveness of communications activities. Supports Associate Directors in developing benchmarks, targets and indicators and using multiple evaluation tools to evaluate and improve performance.
• Conducts regular outreach with stakeholder groups to gauge effectiveness of communication plans and strategies.
• Researches, coordinates and communicates key statistical information on BCom admissions, enrolment, option enrolment and student engagement for use in recruitment and marketing efforts, including online and print materials.
• Develops communication materials for outreach activities and special events.
• Develops communications policies, improves plans, and creates campaigns for prospective and current students supported by the unit.
• Manages the Undergraduate Office's library of photo and video resources.
• Hires, trains and supervises student workers as needed for communications projects.
• Represents the Undergraduate Office in cross-functional team projects within UBC Sauder and across UBC.
• Performs other related duties as required.

Consequence of Error/Judgement
The Coordinator has a direct impact on the quality of the services offered to students, faculty and employees. The decisions have a direct impact on the image, reputation and desirability of the BCom program for current and prospective students, their parents and external organizations that influence applicant decision-making. The quality of the communications material developed has a profound impact on all internal and external stakeholders' opinion of the BCom program, the UBC Sauder School of Business, the University and its programs and services. Inaccurate, inconsistent or ineffective information distributed through any of the media developed could have a significant detrimental effect on the BCom program, UBC Sauder School of Business and University, resulting in loss of reputation and revenue. Poor decision-making or judgment would compromise the integrity of the BCom program as well as the ability to recruit and retain excellent students at the UBC Sauder School of Business and UBC.

Supervision Received
Works under the general direction of the Associate Director, Academic Services. Carries responsibilities with minimal supervision.

Supervision Given
Supervises student employees, volunteers as required. Provides direction to external service providers.

Minimum Qualifications
Undergraduate degree in a relevant discipline. Minimum four years of related experience, or the equivalent combination of education and experience.

- Willingness to respect diverse perspectives, including perspectives in conflict with one's own

Demonstrates a commitment to enhancing one's own awareness, knowledge, and skills related to equity, diversity, and inclusion

Preferred Qualifications

• Ability to manage complexity inherent in a multi-faceted environment focused on broad outcomes .
• Experience in writing content management systems (WordPress, Drupal or similar), and email marketing systems (Campaigner or similar).
• Knowledge of print, web, multimedia and social media processes.
• Proficiency in organizational electronic communication technology, desktop publishing, web-based technology practices and social media.
• Professional level computer experience with Microsoft Suite and Adobe Acrobat. Working knowledge of Adobe Creative Suite.
• Knowledge of HTML and HTML editing/conversion tools.
• Experience working both independently and on cross-functional teams.
• Exceptional judgement, priority-setting, organizational, time management and interpersonal skills, as well as cross-cultural sensitivity, attention to detail and resourcefulness.
• Ability to analyze problems, identify key information and make decisions independently.
• Ability to work in a manner that fosters cooperation, positive relationships and consensus-building.
• Effective customer service skills and student-centered approach to work.
• Ability to work flexible hours.