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Copywriter And Content Manager
3 months ago
Location:
Hybrid (Downtown, Toronto)
Our client, a leading financial institution in Downtown Toronto is looking for aContent Writer/ Manager to create articles for the website and be responsible for tracking performance.
Develop and execute content strategies to increase organic traffic and improve search engine rankingsConduct keyword research to identify target keywords and optimize content accordingly
Create and oversee the production of high-quality, engaging, and SEO-friendly content across multiple channels, including websites, social media, and email
Monitor and analyze content performance, traffic, and keyword rankings using SEO tools and analytics platforms
Identify opportunities for content optimization and improvement based on data-driven insights
Stay up to date with the latest trends and best practices in content marketing and SEO
Collaborate with cross-functional teams, including marketing, SEO, design, and business lines, to ensure content aligns with brand guidelines and business objectives
Manage and coordinate external resources, such as freelance writers or agencies, to ensure timely delivery of high-quality content
Stay informed about industry developments, search engine algorithm updates, and SEO techniques to continuously enhance the effectiveness of content strategies
Take ownership of managing successful execution of ongoing projects in additional analytics
Implementations, and internal tool improvements for streamlining content team's process
3 to 4 years of experience in digital content development / editing with long form writing and editing
~1 to 2 years of proven experience in SEO principles, keyword research, and on-page optimization techniques
~ Excellent writing and editing skills, with the ability to create compelling and optimized content across various digital channels
~1 to 2 years of experience working with SEO tools and analytics platforms, such as Adobe Analytics, tracking and measuring KPIs related to website traffic, engagement, conversion rates, and lead generation
~ Strong project management and organizational skills to handle multiple projects and meet deadlines
~ Proficient in collecting, analyzing, in generating regular performance reports and presenting data from various sources for content marketing providing insights to stakeholders
Large Financial organizations Or Social media company
Strong analytical skills and the ability to interpret data to make informed decisions
Creative thinking and the ability to generate innovative ideas for content strategies
Communicate the impact and value of content marketing through comprehensive reporting
Bachelor Degree
We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.
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