Senior Product Manager Performance Management H/F

2 weeks ago

Toronto, Ontario, Canada BioTalent Canada Full time

Department:
Dupixent Respiratory Marketing Canada
About Sanofi Specialty Care
Sanofi's specialty care business unit focuses on rare diseases, rare blood disorders, neurology, immunology, and oncology.

Sanofi's ambition is to leverage science and innovation to improve people's lives and be the industry leader in immunology and oncology.

Its approach is shaped by a long history of developing highly specialized treatments and forging close relationships with physician and patient communities.

At Sanofi, we chase the miracles of science to improve people's lives.

We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into possible for millions of people.

The role's primary responsibility will be to lead the development and execution of innovative brand marketing strategies and tactics that will differentiate Dupixent and future pipeline assets, to create a best-in-class experience for all stakeholders.

The senior product manager will also collaborate within the Respiratory/GI team along with the broader Immunology franchise to ensure that the marketing strategy is consistent, to support and strengthen the overall franchise.

The Senior Product Manager will be responsible for the pre and post launch strategy for the entire COPD portfolio.

Lead and develop pre-launch/ post-launch strategy and brand plan for Dupixent COPD and pre-launch strategy for future COPD pipeline based on patient centric-approach and deep customer insights to create differentiated brand value and establish conditions to maximize long term brand potential.

Partner with Global teams to support the brand vision for Dupixent COPD and future COPD pipeline.
Using strategic thinking and expert knowledge of the brand planning process, lead Cross-Functional teams to develop long-range strategy plans to support the brand

Deliver tools and manage third party agencies (tools, programs, etc) to maximize / optimize the resources, negotiate times lines, priorities, challenge the agency to optimize their resources, challenge them to delivers, including media and national ad campaigns.

Develops promotional materials and campaigns, including: sales tools, product messaging, direct mail / blast fax / Internet, PR campaigns, advertising, teleconferences, embracing omnichannel excellence and manage OPEX A&P budget

Ensure alignment of Marketing activities with global brands and influence Global activities and networking- key contact at Global Brand Team.

Implement the brand positioning and align all messaging and tactics to it
Evaluate market environment using all available data on all customers and patients and clearly communicate a full understanding of key dynamics
Refine market understanding, anticipation of new competitors, ongoing trial outcomes understanding and related immediate plans of action.
In conjunction with Government Affairs and Market Access personnel, secure / maintain reimbursement for assigned product in all provinces and with private payers
Actively involve representatives of the salesforce and medical in the development of the strategic brand plan and individual marketing tactics
Manage national / local advisory groups and treatment guidelines/consensus statements
Bachelor's degree in life sciences, marketing or business required.
~ Minimum 5 years product management experience or equivalent in a specialty care therapeutic area
~/Sales Management, Professional Education, Business Information and Research, Training)
~ Experience in developing and managing patient-access programs and contracting an asset.
~ Technical marketing skills (needs, segmentation, SWOT analyses, creation of competitive strategies, risk assessment) and stay abreast of new marketing trends
~ Working knowledge of reimbursement on provincial and private payer levels

MBA, PhD, M.Biologics and injectable drugs experience is a strong asset.
French language proficiency is preferred

Proactively building favorable and effective relationships internally, at all levels and across all functions, and externally through unquestioned integrity and ethics.

Strong organizational and project management capabilities

Flexibility and adaptability to view marketing from a broad, strategic perspective while, at the same time, possessing a willingness to roll up his/her sleeves, including managing details, as necessary.

Being a strong change agent capable of managing teams through constant change and/or within ambiguous environment
Performance orientation and ability to work and deliver along agreed timelines
Watch our ALL IN video and check out our Diversity, Equity and Inclusion actions at sanofi.
Sanofi is an equal opportunity employer committed to diversity and inclusion. Accommodations for persons with disabilities required during the recruitment process are available upon request.

Follow Sanofi on Twitter:
@SanofiCanada and on LinkedIn:
#At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
#

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