Sales Representative, Fraser Valley West

2 weeks ago


Vancouver, British Columbia, Canada Arterra Wines Canada Full time

Job Description:


At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed.

For us it's not just about what's in and on the bottle, it's what happens in people's lives when we're a part of them that keeps us thirsting for more and not resting on our laurels as Canada's largest and most enjoyed wine company.

We put the consumer at the center of everything we do and we're looking for people who do the same.


We are currently recruiting for a passionate, dedicated, driven team player who is self-motivated and goal oriented to fill the position of Sales Representative, Fraser Valley West territory.

Our organization has an industry leading leadership team; a collaborative working environment full of determination and success; and a structure which offers best in class training and development to our team members.


The Role:


The role of Sales Representative is responsible for managing, selling to, and planning for a variety of multi-channel customers including Government Liquor Stores, Independent Retailers, Grocery and On-Premise Accounts.

This position's objective is to secure distribution and expand sales of our premium wine portfolio from both a volume and market share perspective while positioning Arterra Wines Canada as the core supplier of premium wine in this area.


What you will be doing:

  • Utilize the Arterra Wines Canada selling methodology to grow volume, sales revenue, market share and premiumize the available product mix to generate strong EBIT and ROI.
  • Ensure the annual sales volume, revenue, and margin contribution of accounts meet planned levels in order to meet and exceed the territory and provincial business plan.
  • Develop annual account plans, progress reports and track industry/competitive information.
  • Maintain an appropriate call pattern and schedule for a predefined group of accounts determined by the ranking of volume and opportunity.
  • Develop and deliver persuasive sales presentations to increase account share at existing wine accounts and secure distribution at new and developmental accounts.
  • Manage and control a promotional budget at both account and territory level.
  • Secure and cultivate a strong position as a core partner and trusted resource within the trading area.
  • Develop and maintain a professional relationship with all key decision makers and their partners.
  • Create, maintain and consult on wine lists for restaurants, hotels, and pubs.
  • Collaborate with internal departments such as Trade Marketing, Business Insights, Human Resources, etc to ensure cooperative and positive business development and growth.
  • Identify, create and manage need satisfying, value added initiatives and programs with accounts, including but not limited to tastings, incentives, display programs, education programs, and events.
  • Complete other special projects as required, including but not limited to trade events, trade shows, consumer tastings, seminars, maintenance of storage unit, staff training and store set ups.

What you will bring:

  • Enthusiasm, energy and a strong desire to learn and succeed
  • A University Degree or Comparable (Primary Focus on Business, Sales and/or Marketing)
  • A track record of success in a similar role with a minimum of 13 years of experience.
  • WSET or ISG Certification an asset.
  • Strong wine product knowledge and understanding of BC beverage alcohol industry.
  • Account / Territory Management experience
  • Proven Experience or Certification in Sales and Negotiation
  • Strong analytical skills and polished presentation abilities.
  • Excellent communication, interpersonal and organizational skills.
  • Proven problem solving and negotiation skills with a demonstrated ability to deal effectively with customers and peers.
  • Results oriented, selfmotivated, driven and disciplined.
  • Computer literacy, including the ability to create and modify PowerPoint presentations, Word and Excel documents as well as effectively utilize webbased tools and resources.
  • Proof of valid Driver's License will be required.
  • Genuine interest and passion for the beverage alcohol industry
  • Ability and willingness to travel frequently and as required
  • Must reside within, or in close proximity to the general area of the sales territory
  • Must be able to lift wine cases weighing up to 45 pounds.
  • Must love to have FUN and be a part of a winning team

What we offer:

  • Competitive salary and bonus
  • Benefits and Pension Plan
  • Product Allowances & Safe Ride Home Program
  • An organization that cares about Corporate Social Responsibility
  • Tuition reimbursement
  • Training & Development Programs
  • An opportunity to learn about the world of wine
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