Director of Growth

2 weeks ago

Canada Spocket Full time

Spocket is revolutionizing the world of eCommerce as we know it today. Because of Spocket, a mom from the United Kingdom, or a teacher from Saudi Arabia can start their own businesses with our platform.

At Spocket, we are on a mission to empower millions of online entrepreneurs. This is why we wake up every day. Today, Spocket enables over 60,000+ entrepreneurs across five continents to launch and scale their online stores.

On the outside, we're building something life-changing for entrepreneurs. Helping them achieve their goals is why we're all here. Changing an entire industry isn't always a straight path forward, but it's an experience unlike anything else.

On the inside, we are a fun and passionate group of people striving to build a world-class culture of freedom, full-ownership and responsibility.

We are on the lookout for a rockstar data-driven Director of Product Marketing to drive new customer acquisition efforts within paid and performance channels with an aim towards rapid growth. This individual will be a key player in defining a marketing strategy for customer acquisition and sustainable long-term growth of the business, ultimately helping drive revenue and profit for the company.

You're excited about the role because you will...

  • Be responsible for end-to-end performance marketing across the lifecycle of the customer experience—acquisition, conversion, analytics and attribution.
  • This person should fully own all channels of growth including paid acquisition, content and SEO, affiliates program, influencers and partnerships.
  • Test and establish various customer segments and targeted messages while also understanding which channels are most efficient.
  • Drive our performance marketing attribution methodology.
  • Define how our marketing efforts should be focused and where budgets should be directed based on analytics and key KPIs.
  • Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns.
  • Set best-in-class practices for each digital marketing channel – social (Facebook, Instagram, Pinterest, Quora, Reddit), SEM/SEO, email, display, ads, traditional media – to drive sales, profit and engagement.
  • Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition.
  • Maximize media spend through rigorous creative testing and optimization.
  • Aggressively track, measure and report cohorts and conversion metrics across all campaigns daily.
  • Report and analyze last-click and multi-touch attribution to develop an understanding of the impact of spending as well as online & offline interaction in the funnel.
  • Provide bi-weekly trend and performance reports to stakeholders (Marketing, Finance, Product + Executive Team).
  • Partner with the technical team in creating ways to monitor all stages of the acquisition funnel, from initial awareness creation to new subscriber sign-up.
  • Collaborate with product, design and engineering to optimize conversion and drive marketing spend efficiency.
  • Provide thoughtful leadership and perspective for the adoption of emerging media and technology.

We're excited to have you because you have these skills...

  • 3+ years experience with managing paid search, paid social, programmatic display and remarketing campaigns in a performance marketing or agency environment.
  • At least 5 years of experience in digital marketing, advertising or data analysis.
  • Experienced with SQL.
  • Created and optimized campaigns across channels including all QA campaign trafficking and internal tracking to accurately capture media performance.
  • Experienced user of Google Adwords and Facebook/Instagram ads and have an extensive background working in search marketing.
  • Able to put processes in place for the rest of the growth team.
  • Meticulous about driving a quality audience to conversion in continuity.
  • Solid experience in SAAS and funnel optimization.
  • Successful track record of scaling / increasing subscriber acquisition, engagement and retention while limiting costs and maximizing lifetime value for online and mobile audiences.
  • Experience attracting top talent and mentoring high performing marketers.
  • Successful at increasing awareness, acquiring leads and users, as well as delivering against revenue targets.
  • Both right-brained and left-brained, and can think big picture while having the ability to execute.
  • Strong background in direct response, owned and earned media, PR, and social specifically in the B2C space.
  • Obsessed with reducing acquisition costs while increasing customer lifetime value.
  • You love analytics and you understand that the integration of marketing principles with data-driven results is critical.

You're excited about joining Spocket because...

  • We take care of our teammates. This is a unique opportunity to join a rapidly growing technology startup and taking care of our team on this journey is a priority.
  • We have curated a mission-driven workplace in which we believe in a positive and supportive team.
  • We offer all teammates the opportunity to provide insights on strategy and improve processes across the business.
  • You are eager to learn more about the fast-growing e-commerce industry.
  • We have an awesome and easily accessible office in Yaletown with snacks and fun people.
  • We love hanging out. A team that has fun together, stays together
  • We offer benefits so you can focus on building an awesome company

If this sounds like a great fit for you, please apply now

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