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Marketing and Communications Manager

3 months ago

Vancouver, British Columbia, Canada Vancouver Chinatown Foundation Full time

Position Title:
Marketing Communications Manager

Reports to:
Chief Operating Officer

Location: 168 East Pender Street, Vancouver, BC

Scope of Position:

The Vancouver Chinatown Foundation is focused on revitalizing Vancouver's historic Chinatown, and we
are seeking a talented and passionate Marketing Communications Manager to bring the Foundation's
plays a critical role on our marketing team and will support all projects and initiatives in the Foundation's
diverse portfolio

Key responsibilities include:
implementing and managing marketing campaigns; setting
social media channel strategies; and implementing digital and print communications. You will manage the
Marketing Team and work in close collaboration with external consultants and the Foundation's leadership
team.
Reporting to the Chief Operating Officer, the Marketing Communications Manager will have a proven
track record of consistently achieving goals, meeting deadlines, possessing professional communications
skills (written and verbal), managing the marketing plan and budget, and cultivating and stewarding
relationships with partners and community organizations.

Primary Responsibilities:

  • Implement and manage the marketing strategy of the Foundation which include initiatives
supporting -
Community Housing - Bob & Michael's Place, May Wah;
Economic

Revitalization - supporting businesses in Chinatown and Community events (eg Light Up
Chinatown Taste of Chinatown
); Fundraising including Autumn Gala and Spring Banquet
and
Cultural Preservation/Regeneration/Celebration at the Chinatown Storytelling Centre
and Foo Hung Curios.

  • Coordinate the Foundation's digital and social media channel strategies: Facebook,
  • Align the Foundation's marketing programs with the annual PR and communications plan,
and VCF's priorities

  • Actively contribute to the overall marketing & communications strategy, and work with the
VCF's senior leadership team, advisors, consultants, and other team members

  • Provide guidance/direction to marketing team members, and effectively manage external
designers and consultants by providing on-brand, actionable creative briefs; coordinate the
design and distribution of publications and collateral (print, digital and video assets); and
foster productive relationships

  • Collaborate with the Foundation's Event Planner, Retail Manager, and Economic
Revitalization team to design marketing programs to create awareness and client
engagement

databases)

  • Third Floor 127 East Pender Street
Vancouver, BC V6A 1T6

Charitable Registration Number RR000- Bacheloti degree in marketing, communications or related field

***Minimum 5 years of related marketing and communications experience

  • Accomplished marketing professional with a passion for making a difference, and capable of
- managing a range of assignments and meeting multiple deadlines
  • Superior writing skills with a talent for storytelling; experience in editing copy and a proficiency for

- attention to detail
  • Proven track record and experience in integrated marketing programs and campaigns
  • Comfortable with ambiguity and creative problem solving with a cando attitude to find new
- approaches to reaching visitors, donors, sponsors, as well as corporate and community partners
  • Demonstrated use of digital content creation (including written, graphical, or video format)
  • A selfstarter who can provide clear direction to team members who is interested in growing into a

- senior leadership role
  • A superior eye for detail, design and photography
  • Production knowledge for both digital and static assets
  • Knowledge and use of a donor management platform; experience with WordPress would be

- considered an asset
  • Comfortable working independently and as part of a team in a dynamic environment
  • Ability to take direction, and handle difficult situations with mature judgement, diplomacy and tact
  • Flexibility to work varying hours to address emergent issues as they arise
  • Physical capability to perform the requirements of the role

Background:

The Vancouver Chinatown Foundation is a registered charity founded in 2011 to honour a culture and
community established in Vancouver over 100 years ago and is dedicated to building a more resilient and
inclusive community by promoting the wellbeing of those in need while preserving Chinatown's
irreplaceable cultural heritage. We have a vision of a prosperous, vibrant, and inclusive Chinatown, where
people come to live, work, and play. The Vancouver Chinatown Foundation's efforts to revitalize this
important neighbourhood are grounded on three interconnected pillars: physical, economic & cultural
revitalization.

What we offer:

  • Full benefits package
  • Competitive salary
  • Meaningful work with a social purpose
  • A sense of belonging among caring and trusted colleagues
  • The potential to develop your position and professional goals
  • A diverse working environment in the