Marketing and Communications Manager

2 months ago

Vancouver, British Columbia, Canada Fairleigh Dickinson University Full time
About the Role

We are seeking a highly skilled and experienced Marketing and Communications Manager to join our team at Fairleigh Dickinson University. As a key member of our senior leadership team, you will be responsible for leading the development and implementation of comprehensive marketing and communication strategies to support the university's goals and objectives.

Key Responsibilities
  1. Develop and Execute Marketing Strategies: Develop and execute comprehensive marketing and communication strategies aligned with the university's goals, values, and priorities.
  2. Collaborate with Senior Leadership: Work in close collaboration with the Recruitment team and senior leadership to define key messaging, target audiences, and communication objectives.
  3. Brand Management: Safeguard and enhance the University's brand by ensuring consistency across all marketing and communication materials.
  4. Content Creation: Lead the creation of compelling and engaging content for various channels, including websites, social media, press releases, and print materials.
  5. Team Management: Manage a small team of marketing and communication professionals, providing guidance, mentorship, and fostering a collaborative and creative work environment.
  6. Performance Metrics: Using data analytics, develop metrics and track engagement and penetration rates with constituents via the web, social media, and email.
  7. Budget Management: Develop and manage the marketing and communications budget, ensuring resources are allocated effectively to meet strategic objectives.
  8. Special Projects: Coordinate video productions and photo shoots as needed, and perform other communication and marketing duties as assigned.
Requirements
  1. Education: Bachelor's degree required in Marketing, Communications, Public Relations, or a related field (Master's degree preferred).
  2. Experience: Proven experience in a senior marketing or communications role, preferably within the higher education sector.
  3. Leadership Skills: Strong leadership skills with the ability to inspire and motivate a team.
  4. Strategic Thinking: Strategic thinker with the ability to develop and implement innovative marketing and communication initiatives.
  5. Digital Marketing: Proficiency in digital marketing tools, social media platforms, and content management systems.
  6. Canadian Residency: Canadian Residency or work permit required.
Preferred Qualifications

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