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Marketing Content Writer

3 months ago

London, Canada StarTech.com Full time

Are you a creative content writer with a passion for crafting engaging content? Do you excel at transforming ideas into compelling stories that captivate audiences and enhance brand presence? We invite you to join StarTech.com dynamic team as a Marketing Content Writer.

Reporting to the Manager, Communications, the Marketing Content Writer is responsible for creating various types of content including copy for the website, email, and collateral as well as blog posts, social posts, and press releases that address our target B2B audiences such as IT professionals and promote our brand.

In this role, you will research industry topics and trends, optimize content for organic search, revise and edit pieces, and collaborate with other stakeholders to ensure brand consistency.

What you will be responsible for:

  • Content Development:
    • Researching, developing and sourcing technical and non-technical content for the company's website.
    • Ensuring StarTech.com brand and product performance value propositions are carried through all content development.
    • Understanding and evangelizing organization's brand ideals and digital properties to create content that supports the company objectives and desired identity.
    • Developing messaging long-form content for use in creating derivative campaign/theme content.
    • Supporting marketing campaigns and ongoing programs by writing content/copy as required for various communication mediums.
  • Project Planning and Collaboration:
    • Working with marketing team to determine content needs and specifications.
    • Creating schedules and resource plans for content production.
    • Coordinating resources and assets to ensure content is produced and delivered on time and in accordance with established requirements.
    • Cooperating with digital marketing team to create and publish web content, monitor and report on its effectiveness over time.
    • Collaborating with marketing leadership to develop and prioritize content topics.
    • Working closely with product performance, product management and customer success teams to ensure product/technology content is accurate and effectively communicates to our target audiences.
    • Maintaining a content marketing plan that schedules all aspects of the creation and delivery of content throughout the year.
    • Using target keywords to write copy that is optimized for search engines (SEO) while remaining entertaining and informative.
  • Competitive Research:
    • Staying abreast of current best content practices in the industry and review competitor websites to compare their activities with those of our company.

Essential Qualifications:

  • Post-secondary degree in marketing, communications, English or equivalent degree.
  • Professional certification in marketing, public relations or a related field.
  • Minimum 5 years' experience in professional and technical content writing.
  • Demonstrated excellence in writing for business, advertising and technical audiences.
  • Experience creating content for social media platforms including LinkedIn, Twitter and Facebook.
  • Excellent writing and editing skills with acute attention to detail.
  • Experience with Microsoft Office and project management tools.
  • Proven ability to handle multiple complex projects simultaneously, with an eye for prioritization.
  • Proven ability to gather requirements from stakeholders and gain consensus.
  • Demonstrated experience working with marketing and product teams in a fast-paced environment.
  • Excellent communication and collaboration skills.
  • Strong organizational and planning abilities.

Preferred Qualifications:

  • Industry experience in IT, AV, connectivity accessories or hardware solutions will be considered as an asset.
  • Experience using Google Analytics.

Benefits & Perks:

  • Comprehensive Benefit Plan and RRSP Matching
  • Competitive Vacation Policy
  • Fitness Subsidy
  • Training and Development Program
  • Paid Charity Day and Regular Company Fun Events
  • StarTech.com Product Discount
  • Bonus Plan

About us

We are in the business of human-centered experiences starting with yours. We believe delivering on our promise of "hard-to-find, made easy" begins with an employee experience founded in opportunity, teamwork, empowerment, and curious minds always asking what if. Not only does our commitment to the exceptional deepen relationships with our partners and customers, it also ignites connection within our team.

Born and raised in London, Ontario, Canada and now taking on the world, we are a vibrant and growing tech company with a proven track-record of success. StarTech.com makes it easy for IT professionals around the globe to identify, find, get and use the hard-to-find connectivity parts they need to enable and enhance their technology solutions.

Operating in 26 countries globally, we are proud to be included as one of Canada's Best Managed Companies for 2023 and for the 13th consecutive year. In 2022, StarTech.com was proud to be included in Financial Post's FP500, a ranking of Canada's largest corporations based on revenue. We are honoured to be named by Kincentric in 2019 as one of Canada's "Best Employers" as well as "one of Canada's fastest growing companies" for a ninth year in a row by "Profit 500".

StarTech.com is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, StarTech.com will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.