Digital Campaign Manager

3 weeks ago

Toronto, Canada Mod Op Full time

We're seeking a Digital Campaign Manager to join Context Creative, a design firm committed to excellence.

We are not a traditional design firm, nor an advertising agency. Trusted by clients providing vital public services, we make meaningful connections to solve complex communications and design challenges that affect real people and drive positive change. We're looking for someone who shares our values and wants to inspire people to take action on issues that matter.

We're looking for someone who is curious, never stops learning, is unintimidated by challenges, knows how to work efficiently, finds great inspiration in our work, and is positive and upbeat. We are a company rooted in ideas and design that provides branding, print, interactive, social, motion and more for clients who want to communicate on a level that truly defines and separates them in their industry.

The successful candidate will be responsible for the day-to-day management and smooth operation of a large portfolio of digital projects, including managing digital ad campaigns, email marketing, and campaign reporting. This includes working closely with project/account management and creative teams to:

  • Develop and activate online ad campaigns on various digital advertising platforms (Google, YouTube, Facebook/Instagram, LinkedIn, Twitter, and Spotify)
  • Monitor campaign budgeting by optimizing advertisements on a daily basis
  • Monitor the goals and KPIs for multiple campaigns across a portfolio of clients to ensure on-time and complete delivery of campaigns
  • Develop, monitor and present dashboards and performance reports according to the established performance monitoring plan
  • Advise the Context team and clients on media strategy and advertising placements
  • Contribute to clients' media planning by providing budget estimates for new projects
  • Ensure consistency of ad specs/campaign objectives
  • Prepare interim and final campaign reports that clearly highlight campaign KPIs and recommendations
    • Deploy newsletters and e-blasts using email marketing systems
  • Report on email marketing programs performance on a weekly basis; sharing performance and insights with clients
    • Ensure all deliverables are met consistently on time, budget and above expected quality

Requirements

  • 4 to 6 years of experience in digital campaign management in a similar role (preferably in a Canadian agency)
  • Strong, demonstrated knowledge of digital advertising platforms (Facebook Ads, LinkedIn Ads, Google Ads, Bing Ads, etc.)
  • Strong, demonstrated knowledge of analytical tools (Google Analytics, Supermetrics, Google Data Studio, etc.)
  • Have a deep understanding and experience working in social advertising platforms, such as Facebook and LinkedIn with certifications in: Google Ads (Search, Display, YouTube) and Google Analytics; Facebook Blueprint (optional)
  • Track record of managing substantial media budgets, including pacing, allocation and bidding strategies
  • Extreme attention to detail to ensure all marketing assets are well-built and well-tested
  • Strong, demonstrated experience in email marketing or marketing automation (1 – 2 years), managing email campaigns using leading email marketing platforms (ie: Bronto, Mailchimp, iTrac)
  • Bachelor's degree in marketing, digital marketing, digital media, or other relevant field
  • Excellent communication skills – written and verbal
  • Ability to communicate and collaborate with cross-functional teams
  • Proficiency with analyzing datasets and making data-driven decisions
  • Ability to prioritize and manage multiple projects with exceptional attention to detail

Benefits

We are a growing, fast-paced, and purposeful agency, driven by a set of core values that define everything we do. We offer:

  • Flexible, hybrid work arrangements.
  • Annual company shutdown during the holiday season.
  • Frequent studio-wide social events.
  • Budget and time allotted for professional development.
  • Commitment to wellbeing and work life balance.
  • Competitive benefits package.

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