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Digital Campaign Specialist
7 months ago
autoTRADER Media is looking for a Digital Campaign Specialist to support a territory of advertising agencies.
The right candidate has a strong attention to detail, an ability to problem solve, excels in a fast-paced environment with strong communication skills. The Digital Campaign Specialist will become a liaison between the Account Executives and Ad Operations for additional support for our agency partners.
Most importantly, the Digital Campaign Specialist will be supporting Account Executives to develop, coordinate and execute digital advertising, sponsored content and social amplification campaigns. Core Values: Teamwork, communication and accountability
Key Areas of Responsibility Assist on selling digital advertising for by supporting the account executives and agency campaigns in Google Ad Manager and work alongside Ad Operations to ensure successful delivery and optimized regular campaign performance and wrap up reports with actionable Quarterly Business Reviews providing industry insights, OEM Post-Campaign Analysis presentations for our Branded Content internal/external creative building & approval with creative services team & down missing campaign elements – example: signed IO’s, approvals, assetsPull Google Analytics reports on audience behaviours and build Power BI dashboards to support sales with internal research teams finding relevant studies/surveys and build client-facing presentations based on the data.
Required Experience 3 years proven online advertising operations level of proficiency in MS Office particularly Excel and PowerPoint In-depth experience with online media buys and online media sales, including CPM, Programmatic Guaranteed and Preferred deal in data management, report extraction & analysisExperience with behavioral targeting, retargeting, and programmatic salesStrong understanding of ad operationsSuperior web analytical skills. Ability to identify business opportunities and strategies through thorough analysis of with Ad Server applications specifically Google Ad Manager Experience with Data Management Platforms (Adobe, Lotame) considered an assetExperience with Google Analytics and creating valuable insights from the dataExperience with reporting tools and reporting environments (Power BI) What’s in it for you… -We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best. Fitness and wellness -We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program. Benefits from Day 1 -Gym discounts-Local in-office free gyms-Employee and Family Assistance program-Weekly virtual wellness events-In addition to in-house training, we provide an annual lifestyle allowance of $1500 so you can grow your skills.-Conferences & training budget-Regular internal training programs Financial planning -Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection. Competitive salary -Annual bonus structure-3% CPP matching
