Marketing Manager

4 weeks ago

Richmond, Canada Way Financial Inc. Full time
Way Financial Inc. serves as a platform to support driven entrepreneurs in building their company and business in the financial services industry. From the start of their professional career in helping clients understand the merits of financial planning, to their incorporation and branding development, business-minded financial advisors are guided by the Way Platform in areas of industry and product knowledge, compliance, operational strategies and many more. One especially attractive component of the Platform is its ability to help its members connect to other professionals in the industry, those outside the industry and clients of various backgrounds so as to provide an enduring stream of revenue for those connected. We are looking for a driven Marketing Manager who can take ownership, thick critically, and has experience marketing products and services to drive growth and retention. Succeeding in this role will mean understanding our business, our members, the ideal marketing mix, and our brand while continuously evolving our strategy and tactics.

Principal responsibilities include but are not limited to:

-Understand and promote the Way Financials values and deliverables to internal advisors, while helping them generate more business volume and connect external advisors to join the Company, so as to realize corporate targets;
-Understand and promote the Way Financials values and deliverables to external advisors, while attracting them to join the Company, so as to realize corporate targets;
-Communicate with and assist advisors on their operational challenges, while furthering their relation with the Company;
-Define and prioritize strategies to meet customer needs and achieve the market area and Way Financials corporate missions;
-Promote a culture of high performance and continuous improvement that values learning and a commitment to quality to strengthen Way Financials brand;
-Monitor performance and development goals, assign accountabilities, set objectives, establish priorities to manage and improve marketing operations;
-Plan, coordinate, and execute the annual budget process; control financial budget for marketing;
-Keep up-to date knowledge about economic environment, adjust marketing investment orientation, promotional financial products & services and promotional activities according to policies and market changes;
-Designing, planning, managing and optimizing integrated digital campaigns across multiple channels to generate pipeline;
-Monitor and reporting online campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue;
-Create impactful nurture programs to improve conversation rates from lead to opportunities
-Work closely with the President and various stakeholders to articulate ideas and concepts;
-Working both independently and with the team, relying on strong influencing skills to achieve results;
-Generate and review reports, interpret data and identifying trends that will assist in further targeting appropriate go-to-market activities;
-Utilize corporate systems and processes to efficiently and effectively undertake the above responsibilities;
-Perform other duties as required by Management.

Job Requirements:

-A university degree in business administration or in a related field with a specialization in sales or marketing
-At least 5 years of professional experience in Marketing
-Superior knowledge of Marketing delivery and all elements of the marketing mix
-Superior digital marketing skills in order to optimize always on digital marketing programs
-Superior knowledge of strategic business drivers and how these translate into marketing strategy
-Ability to bring new innovative marketing approaches to life and constantly evolve best practice
-A dynamic communicator with great interpersonal and communication skills
-Strong skills in quantitative analysis to aid in decision making
-Strong skills influencing, and leading/facilitating group interactions
-Personable, collaborative relationship builder
-Energetic, enthusiastic and innovative
-Willingness to work some evenings, weekends and on holidays

To apply please submit your resume detailing your relevant experience and qualifications to

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