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Public Relation Manager

3 months ago

Toronto, Canada moomoo Full time

-Developing and Implementing PR Strategies: Formulate and execute comprehensive PR strategies, aligning with marketing goals and budget considerations to foster positive media awareness.

-Media Relations: Cultivate and sustain relationships with journalists, editors, and other media professionals, especially within the financial domain; Pitch story ideas and press releases to secure positive media coverage; Manage media inquiries and coordinate interviews.

-Content Creation: Write and edit press releases, speeches, articles, and other communication materials with a focus on delivering key messages effectively.

-Crisis Management: Develop crisis communication plans and be ready to respond to and manage crises effectively; Serve as a spokesperson during critical times and work towards mitigating negative publicity.

-Event Planning: Organize and coordinate various events, press conferences, product launches, and other PR activities.

-Monitoring and Analysis: Monitor media coverage and public sentiment related to the organization; Analyze the effectiveness of PR campaigns and provide detailed reports to management.

Requirements

· Bachelor's or Master's degree in Public Relations, Communications, Journalism, or a related field.

· Minimum of 5-8 years of media experience, preferably with global news companies or in media relations and corporate communications.

· Strategic Thinking: Possess strong strategic planning and problem-solving skills.

· Communication Skills: Exhibit excellent written and verbal communication skills, demonstrating the ability to craft clear and persuasive messages.

· Previous experience in the financial industry is a valuable asset, especially if you have established connections with local and influential financial media.

(Only shortlisted candidates will be contacted.)