Manager, Field Marketing, Popeyes Louisiana Kitchen, Canada
3 weeks ago
About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands â TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Job Overview:
The Manager, Field Marketing, PLK, Canada is responsible for supporting and growing franchiseesâ sales, traffic, and profitability by planning and executing effective regional marketing plans, aiding in the execution of national marketing campaigns, and launching digital sales platforms across Canada for the POPEYES® brand. You will report directly to the Director of Marketing. You are the primary marketing liaison between restaurant owners and the company, and you are evaluated against your individual and regional team's ability to achieve community program execution, brand measurements and sales performance. Your main clients are POPEYES® franchisees and their operating teams, and you will work closely with the rest of the Canada field team, including the Franchise Business Partner and Managers of Franchise Performance, as well as other functions within the organization including: North America Marketing, Digital & Technology, Operations, and Global Business Services.
Roles and Responsibilities:
- Works closely with the POPEYES® Canada regional field team and Franchisees to ensure successful execution of brand programs including new product/promotion rollouts.
- Owns the onboarding and execution of digital sales channels within the division, including third-party delivery, mobile app ordering, kiosks, and exterior digital menu boards.
- Facilitates the accurate and timely communication of brand marketing programs, systems, and procedures to franchisees.
- Pitches and sells-in to franchisees, then manages communication and execution of, local market tests.
- Supports the analysis of promotions, marketing programs, and new product introductions and effectively measures their success to help gain greater understanding of local sales, traffic, and profitability.
- Influences franchisee sales and profitability by making data-driven recommendations across all product and sales channel categories.
- Provides reporting and business/trend analysis allowing performance analytics team and franchisees to make profit-maximizing decisions.
- Adds to franchiseesâ, regional teamâs, and the brandâs understanding of regional and individual restaurant sales and traffic-driving tactics.
- Performs regular restaurant visits throughout the Canada region to audit merchandising execution & build relationships with franchise partners.
- Communicate and negotiate with key external partners on community programs, events and sponsorships.
- Serves as key field-based brand marketing consultant; tracks marketing and competitive developments as a market-specific expert.
- Assists all departments, as needed, to inform market strategy to drive business objectives.
- Serves as key strategic contact and in-field support for new product launches.
- Responsible for tracking and delivering results against a clear measurement framework.
- Assist with sales building for new locations and/or recently renovated locations.
- 2 days in office, 2 days in field, 1 day remote
Required Skills:
- Bachelorâs Degree in Business, Marketing, Sales, or a related field
- 4-5 years relevant work experience (either brand or agency)
- Bonus if experience includes QSR, franchise modeled business
- Demonstrates excellent organization skills, with ability to prioritize and handle multiple tasks
- Demonstrates strong business acumen, interpersonal skills, and influencing ability to maintain and grow productive relationships with franchisees
- Demonstrates effective written and verbal communication, to include formal presentations and the ability to prepare and present to franchisees on a regular basis and senior leadership on an occasional basis
- Must have te ability to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, ad agencies, local marketing vendors, internal RBI functions, and senior leadership
- Demonstrates high level of problem solving skills
- Advanced in Microsoft Suite (especially Excel and PowerPoint)
- Honesty, high integrity, personal accountability, ownership, and a passion for the success of the brand, the team, and personal career growth
- Must be able to travel frequently for in-person restaurant and franchisee visits
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
#popeyes
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