Client Service Analyst, Tech Services
2 weeks ago
Company Overview Omnicom Media Group’s programmatic team (OMG Programmatic, aka Accuen Canada) delivers market-leading programmatic media technologies and solutions to Omnicom clients all over the globe. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics, including custom insights, and programmatic strategy consulting.
The Programmatic team is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance. The Analyst position is responsible for setting up, managing and monitoring campaign performance.
Planning and Optimization
Manage digital campaign execution on a daily basis, including setup, optimization and reporting across display (banner ad) and video (YouTube etc.) Learn to understand client performance objectives and develop successful optimization strategies to meet them
Understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
Organize and pivot campaign data in a digestible fashion using Microsoft Excel
Learn how to derive actionable insights based on campaign performance data
Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives
Bachelor’s degree in Marketing, Business, Economics, Statistics, Mathematics, Engineering, Finance and Sciences degrees preferred
Prior marketing/ media agency experience is an asset
Digital experience: DSP, Google’s Adwords, Ad Networks, Media Optimization, or SEM is an asset
Diversity & Inclusion:
Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups.
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