Senior Analyst, Performance Media Planning

4 weeks ago


Montréal QC, Canada IPG Mediabrands Full time

KINESSO is a leading Canadian media agency helping major Canadian brands deliver messaging across digital, broadcast, print, and out of home. We are data-driven and powered by the spirit of discovery. Our unique approach revolves around designing effective, hard-working Media that drives brand engagement and delivers outstanding business results.
Our in-house programmatic trading team, is seeking an experienced and passionate Senior Analyst, Programmatic Media to join our dynamic team in Montreal. This role is ideal for someone with a solid foundation in programmatic media, ready to take their expertise to the next level and mentor others in our team.
As a Senior Analyst, Programmatic Media, you'll be tasked with elevating our programmatic media programs for some of Canada’s top clients to new heights. You'll work closely with internal teams, including Media Experts, and colleagues to ensure cohesive strategy implementation and operational excellence. You'll provide coaching and training to junior colleagues, supporting the Supervisor on the team.
Lead in the execution and strategic oversight of digital media campaigns across various DSPs with an emphasis on advanced tactics and optimization.
Mitigate campaign issues with swift resolution, leveraging your deep understanding of the digital landscape.
Performance Enhancement and Client Servicing:
Elevate campaign monitoring and optimization efforts, using data modeling and advanced analysis to exceed performance benchmarks.
Foster innovation within the team, contributing to strategy, planning, and execution discussions with a focus on continuous improvement.
A strong foundation in Marketing or Advertising, with a significant emphasis on digital media.
Senior-level experience in demand-side platforms and a history of success in digital campaign management.
Advanced proficiency in analytical and presentation software (Excel and PowerPoint, etc.)
Capability to play the role of the mentor and assist more junior members with coaching, specifically around platforms and DSPs.
KINESSO connects people to what matters - connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. KINESSO operates in over 70 markets worldwide. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.
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