Social Media Analyst

7 months ago

Montréal, Canada Cirque du Soleil Full time

**Social Media Analyst**
- Permanent position_

We have a place for individuals with a distinct penchant for ensuring the smooth operation of our shows and events, for conceiving remarkable products, for putting their ingenuity at the service of their team, and for contributing to the enhancement of their expertise and the development of exceptional practices. Cirque du Soleil Entertainment Group relies on an ever more creative and collaborative approach to work in order to constantly push back the limits of the imagination

**Put your expertise in the spotlight**

The Social Media Analyst will be responsible for the analyticsof all owned social media channel performanceof the main Cirque du Soleil brand handles. This includes ongoing reporting, analysis of measurement data like channel growth, content performance, and audience engagement, to ensure KPIs are being met. Additionally, this role will also track competitive, industry, and other social listening data to identify key trends and insights to help inform our content, strategy, and operations.

**Responsibilities**:

- Own social media reporting, leveraging tools such as XYZ Sprinklr, focusing on analyzing channel growth and content performance data to ensure we’re meeting our KPI’s at an ongoing cadence (bi-weekly snapshots, monthly dashboards, and monthly, quarterly, and yearly reports).
- Update and utilize existing templates and dashboards to capture data and pull insights, in addition to, suggesting better ways to report on and interpret data to improve our social media strategy for channel growth, content performance, influencer partnerships, and more.
- Use social listening data to pull insights and help inform strategic direction of content creation, influencer partnerships, and key trends to tap into.

**You possess the following professional and technical skills**:

- Bachelor's degree in computer science/business administration/marketing or equivalent.
- At least 5 years of experience in the marketing or advertising field as a Data Analyst, Social Media Analyst,or Digital Analyst.
- Comfortable in the ambiguous, sifting through various sources of data, and finding solutions to make sense of it all.
- Experience in efficient cleaning and synthesis of data (paid, owned, and earned social metrics); Excel is your best friend.
- Strong communication skills to translate data (via visuals, charts, and graphs) into easily digestible stories for comprehension and action.
- Strong knowledge of numerous technological platforms such as Falcon, Meta Analytics, Crimson Hexagon, and Tableau.
- Experience in testing (e.g., A/B testing, audience testing) measurement frameworks and post-test evaluation of test results.
- Collaborative and cross-functional.
- Versatile and ability to adapt to a constantly changing environment.
- English fluency required, but French bilingual is ideal, with the ability to communicate both orally and in writing.
- Experience in the entertainment industry is an asset.

**Create with us**

**Our employer proposition stands out. Here's an overview**:

- An inclusive work environment based on team experience;
- Access to an individual office on the days you come to the Montreal Studio, a stimulating environment that will allow you to put all your creativity to good use;
- Professional growth focused on high-quality projects to propel your career, as well as personalized support tailored to your professional ambitions;
- Group insurance, retirement savings and other benefits that we'll be happy to introduce to you;
- A culture focused on the development of equitable practices and rallying events.
- As a proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origin, religion, gender, gender identity, sexual orientation and neurodiversity. Neutral and inclusive language is now preferred for job postings. _

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