Field Marketing Strategist

4 weeks ago

Vancouver BC, Canada 49th Parallel Coffee Roasters Full time

What sets us apart from other roasters is our commitment to direct trade, going direct to the farms to strengthen relationships and providing transparency in how we acquire and bring specialty coffee to our loyal customers.In addition to our 49th Parallel Cafes, we have successful Wholesale and Ecommerce businesses bringing our exceptional coffee to partners all around North America.
Make Specialty Coffee Accessible to More People (in More Ways) By Crafting EXCEPTIONAL DIRECT TRADE COFFEE, WITH INTENTION, That INSPIRES CURIOSITY
As an important member of the 49th Parallel Team, the Marketing Coordinator will be key in supporting growth initiatives, customer engagement and events across all channels of our business. This position will act as an ambassador for our brand, will require a self-motivated individual with strong organizational skills. The role is full-time, salaried, and will be based at our head office/Roastery in Burnaby, B.Attend all events and be ambassador for our brand through communication with customers and/or retail partners
Organize all marketing materials and samples, and ensure flawless execution
Coordinate transportation, set up and shipping as required
Train Demos on our brand, coffee preparation and key selling features
Coordination of demo scheduling, hours, budgets, and payroll submissions
Engage with customers to create excitement and connections with our brand
Leadership of sales materials and small-scale graphic design projects or updates to existing materials (sell sheets, customer sales decks)
Create Specialty Retail flyer and digital ads
Content Creation Support
Collaborate with cross functional teams to create content for various digital platforms, including social media, website, blog, and email marketing campaigns
Capture and assist in capturing visually appealing images and videos that highlight the 49th coffee offerings, brewing methods, and coffee-related experiences
Contribute to writing copy that effectively communicates the 49th unique selling points and coffee-related information
Social Media
Support the development and execution of social media strategies to increase brand visibility and engagement
Assist in managing and maintaining social media accounts, including but not limited to Instagram, Facebook, TikTok, LinkedIn and YouTube
Contribute ideas for content creation, including photos, videos, and captions, that showcase coffee products, brewing methods, and coffee-related events
Identify and establish relationships with relevant Influencers and partners for potential collaborations and brand endorsements
Manage influencer campaigns, ensuring content aligns with brand values and goals
Monitor social media platforms for comments and messages and respond in a timely and professional manner
Other Special Projects or Administration duties as determined by Leadership Team
Ability to be customer-facing and an ambassador of the brand
Creative mindset with an eye for visual aesthetics.
Good knowledge of computer tools including MS Office
Experience with social media platforms, including Instagram, Facebook, Twitter, and YouTube
Proficiency in Adobe photoshop or illustrator
Bachelor's degree in marketing, communications, or a related field preferred
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